Category Archives: Media Relations

An interview with TODAY, a media platform experimenting with content formats to better focus on millennials

Posted on May 7, 2019 by Stephanie.Lau| Leave a comment

Media 101 with Yasmine Yahya, Supervising Editor from TODAY

What are the specific stories that you usually look out for?

Stories about groun[……]

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Posted in Media Q&A, Media Relations, Meet the Media

Video Interview with Kumparan Founder: How the Indonesian media landscape is quickly evolving

Posted on April 22, 2019 by PRNA Audience Development| Leave a comment

Kumparan is a news platform founded in 2017, aimed at disrupting the online media industry by incorporating technology-based journalism and enabling i[……]

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Posted in Media Q&A, Media Relations, Meet the Media

Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

Posted on April 4, 2019 by PRNA Marketing| Leave a comment

Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy[……]

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Posted in Asia Specials, Media Q&A, Media Relations, Meet the Media

PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

Posted on March 25, 2019 by Junxun Tan| Leave a comment

Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online d[……]

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Posted in Asia Specials, China Comprehensive, Measurement & Monitoring, Media Relations

Diversify your brand’s client base and attract additional Muslim travelers

Posted on February 19, 2019 by Stephanie.Lau| Leave a comment

An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market.

We recently sat down with Farhan Isa, edito[……]

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Posted in Asia Specials, Media Q&A, Media Relations, Meet the Media, Storytelling