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Media Relations

  • COVID-19 Comms: Media Angles in the Post-Pandemic World

    After two months of lockdowns and restrictions, the COVID-19 situation in APAC is lightening up. Markets such as Mainland China, Macau, Hong Kong, Taiwan and Vietnam are soldiering on with their economic activities and recovery plans to catch up with revenue gaps. With the latest developments, media angles have also evolved. Earlier this month, media outlets told PR Newswire that their focus was on corporate social responsibility efforts and human interest stories on goodwill contributions. With markets transiting to the recovery stage, how will editorial directions shift in tandem? We…

    Media Relations May 28, 2020
  • Cision’s 2020 State of the Media Report: Provide Resources, not Releases and Other Top Tips from Journalists

    The first half of 2020 has been riddled with unprecedented challenges for journalists as the media industry is reeling from the after-effects of the COVID-19 pandemic. Besides dealing with an influx of news and filing their stories at home, some of them are now grappling with the uncertain financial situation of media organisations. To make sense of this conundrum, PR Newswire’s parent company Cision has recently released its 2020 State of the Media Report, an annual survey that delves into the priorities, challenges and trends in the global media landscape.…

    Media Relations May 19, 2020
  • COVID-19 Comms: Turning a Crisis into Media Opportunities

    The past few months have been challenging for PR and media professionals as the COVID-19 pandemic has disrupted an intrinsic element of the industry: face-to-face interaction. Events have been cancelled or postponed, business priorities have shifted, and livelihoods are now threatened as companies are reeling from the economic impact. Earlier this month, some markets in APAC have resumed some form of economic activity and normalcy, as infection rates begin to subside. One such market is Hong Kong, which has recently eased social distancing measures. As the situation develops, we take…

    Media Relations May 11, 2020
  • Trending Topics From the COVID-19 Media Coverage in Malaysia

      The Coronavirus (COVID-19) pandemic is dominating the news landscape in Malaysia, where the month-long government-imposed Movement Control Order (MCO) has been extended by another two weeks to April 28 as infections continue to soar. According to data from Cision Communications Cloud®, the number of COVID-19 related news articles in Malaysia increased steadily to more than 30,000 in mid-March, exceeding the number of non COVID-19 news. [caption id="" align="alignnone" width="1599"] The number of COVID-19 news in Malaysia has been on the rise since late February and overtook the number of…

    Media Relations April 15, 2020
  • Journalists Share How COVID-19 is Affecting Media Coverage in South Korea

    South Korea was one of the worst-hit countries in the early stages of the coronavirus (COVID-19) outbreak outside China. Fortunately, the virus spread is now largely under control, thanks to effective government measures such as providing timely and transparent updates to the public, the use of self-diagnosis smartphone apps and swift implementation of a large-scale screening regime. Like many other countries, South Korea’s battle against COVID-19 has affected a wide range of industries, including communications and media. PR Newswire has been closely monitoring how South Korea media has been impacted…

    Media Relations April 8, 2020