Media Relations

The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news gets picked up.   In a recent PR Newswire webinar, we invited Victor Peng, a news anchor at TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.   [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…

As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

Cultivating meaningful relationships with the media is not an overnight task. Communicators need to invest time and effort through pitching and striking up conversations, such as providing timely industry updates, exploring story possibilities and commenting on journalists’ social media accounts, . At the core of these PR efforts is the age-old adage of knowing the journalists’ and their media outlet’s audience well. According to Cision’s 2020 State of the Media report, 37% of journalists stated that the number one thing that PR pros can help is to understand the media’s…

After two months of lockdowns and restrictions, the COVID-19 situation in APAC is lightening up. Markets such as Mainland China, Macau, Hong Kong, Taiwan and Vietnam are soldiering on with their economic activities and recovery plans to catch up with revenue gaps. With the latest developments, media angles have also evolved. Earlier this month, media outlets told PR Newswire that their focus was on corporate social responsibility efforts and human interest stories on goodwill contributions. With markets transiting to the recovery stage, how will editorial directions shift in tandem? We…

The first half of 2020 has been riddled with unprecedented challenges for journalists as the media industry is reeling from the after-effects of the COVID-19 pandemic. Besides dealing with an influx of news and filing their stories at home, some of them are now grappling with the uncertain financial situation of media organisations. To make sense of this conundrum, PR Newswire’s parent company Cision has recently released its 2020 State of the Media Report, an annual survey that delves into the priorities, challenges and trends in the global media landscape.…