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Media Relations

  • In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)

    For PR, media relations and brand communications professionals trying to get earned media will always remain a priority. Yet according to the recent Global Comms Report, 52% of comms leaders strongly agree that their jobs are becoming increasingly challenging. That’s despite positivity among 58% of these leaders, who say they are optimistic about their position in relation to the C-Suite.  With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid…

    Content PR & Marketing September 10, 2023
  • Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)

    Cision’s Global State of The Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we posed qualitative questions to shed light on trends reporters are seeing. In one such request: We asked journalists to finish the following statement: “The next generation of journalists need to be…” In addition to providing a window into growing concerns about the future of the industry, their answers shed light…

    Content PR & Marketing September 7, 2023
  • Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam

    Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their target audiences has also grown. Much to our delight, Comms Connect Vietnam on 26th July 2023 was a sold-out event and rightfully so! Discover highlights from the event that attracted a full house below. Framework for Measuring PR’s Impact on the Bottom-line To kick things off, Ms. Giang Nguyen, Senior Business Development Manager at…

    Content PR & Marketing August 31, 2023
  • Behind The Byline Podcast: With Poovenraj Kanagaraj, Founder & Editor, Disruptr

    Journalist’s instinct and can-do attitude lead Poovenraj Kanagaraj (Raj) to piece together his own business news website. When Raj was an editor with a monthly business magazine in 2020, he noticed the lack of attention to entrepreneurs’ stories from the mainstream media. As a result, he started a newsletter called Head’s up to make their voices heard. Among the 12,000 subscribers Raj has garnered in two years’ time, an investor got in touch and backed him to expand the coverage. That is how his platform Disruptr comes into play. Disruptr…

    Behind The Byline December 19, 2022
  • 5 Things We Learned from Journalists on Behind The Byline Podcast

    Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast. 1. Tips to make press releases stand out Journalists…

    Behind The Byline January 11, 2022