sub newsletter

Media Relations

  • Media Q&A with Michelle Zhu, Online Editor of The Edge SG

    PR Newswire recently sat down with Michelle Zhu to get a sneak peek into the daily routines and challenges of an online editor at The Edge Singapore. Here you will find out more about The Edge Singapore and the type of stories that will attract their attention, plus a scoop on how Michelle decided to step foot into the media industry. 1. Tell us more a bit more about yourself? I started out as a copywriter at Saatchi Lab, a subdivision of Saatchi & Saatchi, about nine years ago. It…

    Media Relations January 31, 2018
  • Media landscape in China: social media as the most important source of collecting information

    China, a record-holding country: They constructed the longest bridge in the world and they also hold the record for having the most citizens living in one country with the same surname.  Chinese journalists use mobile websites for their research and social media as a form of communication with the PR-Pros more than any other country. TREIBSTOFF (blog site of news aktuell, a subsidiary of German Press Agency to distribute press releases) a spoke with Lynn Liu, Director of Audience Development and Distribution Services at PR Newswire Asia. He explains which changes need…

    China Comprehensive October 6, 2017
  • How Journalists Feel About PR Pros

    Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Pew Research published an analysis of the gap between PR and journalist income, and the relative number of PR professionals to journalists (there are a lot more of the former). With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can…

    Media Relations September 26, 2017
  • 5 Things to Note When Pitching Lonely Planet Asia

    “A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas. Published by Regent Media, a publishing house in Singapore,…

    Asia Specials May 8, 2017
  • Five Ways Brands Can Combat Fake News with Press Releases

    There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before. PR professionals and communicators face the same challenge as the media and must be careful to avoid the appearance of false or deceptive content.…

    Content PR & Marketing April 13, 2017