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Media Relations

  • PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

    Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network in Mainland China, including social and mobile channels. Lynn holds a Bachelor’s Degree in Journalism and a Master’s Degree in Public Relations, both from the Communication University of China.  He was in Singapore on March 15, 2019, and accepted an interview request to share his insights on an evolving Chinese media landscape and its impact on PR professionals. In your opinion, what were the key changes to…

    Asia Specials March 25, 2019
  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Asia Specials February 19, 2019
  • Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

    Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader Can you tell us more about Motor Trader? Motor Trader appeared in the Malaysian market towards the end of 1998, patterned after the magazine of the same name in the UK which was very successful. In fact, it was started in Malaysia by the same man – Sir John Madejski – who had started Motor Trader in the UK. The magazine set the trend in the Malaysian used car classified advertisement market. It offered the placement of…

    Asia Specials November 15, 2018
  • How to Handle the Media During a Crisis

    When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company that knows how to tackle crises effectively – with responsive and transparent communications – that will ride through the turbulent waves to safe habour most successfully. Be Prepared A well-crafted crisis management strategy should always include the media relations team. Not only do they provide media management advice, they are often the go-to source for crisis updates by those media. Always be…

    Content PR & Marketing April 4, 2018
  • High context culture: What PR-Pros need to know about South Korea

    The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the affluent countries in the APAC region, South Korea has been wowing the world with high-tech devices and impressive innovations, as well as creating a worldwide k-pop sensation. In addition to that, South Korea is leading the region in terms of overall internet penetration (93%) and it also has the highest penetration (84%) for the use of social media on mobile. In lights of the increased interest in South…

    Asia Specials March 8, 2018