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Asia Specials

  • What to Look Out for in the APAC Media Industry in 2022? (Part 2)

    In the second part of our APAC Media Outlook series, PR Newswire’s Audience Development Team charts out what lies ahead for the media industry and spotlights upcoming trends and much-talked-about topics in 2022.  We cover 5 markets: Malaysia, Singapore, South Korea, Taiwan & Thailand. The first part of the series covered other markets: Australia, mainland China, Hong Kong and Indonesia.   Malaysia 1. More choices in the Media & Entertainment Industry As most Malaysians stayed home during the lockdown imposed by the government to curb the spread of Covid-19, individuals spent…

    Asia Specials January 26, 2022
  • South Korea Media: Communicating in a High-Context Culture in 2021

    *This article is an updated version of High context culture: What PR Pros need to know about South Korea, with figures and information from 2020. South Korea is set to receive global attention in June 2021 as it is one of the four countries that has been invited to participate in this year’s G7 summit in the United Kingdom. The annual summit, which is organized by G7 (Group of 7), where government leaders from the world’s most affluent nations discuss pressing global issues.   Key issues on the agenda are likely to be the world’s response to the COVID-19 pandemic and its global…

    Asia Specials May 31, 2021
  • Thailand Media Landscape Highlights

    Overview   In 2020, the media in Thailand had to endure hardships brought on by the COVID-19 outbreak. The pandemic had a far-reaching effect on the economy, affecting media revenues and ad spending, which is an important source of income. Data from the Media Agency Association of Thailand (MAAT) showed that ad spending in 2020 fell 14% to 104.509 billion baht compared to 122.18 billion baht in 2019.   The situation prompted media agencies to adjust their business operations and content formats to survive and attract readers. Publications such as magazines and newspapers, which have been dealing with…

    Asia Specials May 19, 2021
  • 2020 Indonesia Media Landscape Highlights

    Overview COVID-19 has posed a serious threat to the sustainability of Indonesia’s media industry. According to Asmono Wikan, the Secretary-General of the Newspaper Publishers Union (SPS), which represents more than 400 media companies in Indonesia, many media professionals are at risk of losing their jobs. Nearly half of SPS’ members have retrenched staff or are planning to do so. The pandemic has also posed risks health risks to some media professionals in the country. According to findings from the Independent Journalist Association (AJI), more than 70 media professionals tested positive for…

    Asia Specials March 12, 2021
  • 2020 Vietnam Media Landscape Highlights

    Overview  One of the fastest emerging economies in Asia, Vietnam is home to a digital population that is highly connected to the Internet and mobile devices. In a country of 96.9 million people, there is a 70% internet penetration rate – the number of internet users in the country increased by 10% to 68 million last year. There are also 145.8 million mobile phone connections and 65 million active social media users as of January 2020, according to the 2020 We Are Social Vietnam Report. Despite the strong digital presence, the popularity of traditional media has not diminished in Vietnam. Television remains a…

    Asia Specials March 3, 2021