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Asia Specials

  • PR Newswire Asia’s Top 10 Highlights of 2019

    2020 looks set to be an exciting year for the ever-evolving public relations industry, as it adapts to trends such as the resurgence in the popularity of earned media and the rise of podcasting and artificial intelligence.  Before we charge ahead into a new year, we look back at the key highlights of PR Newswire Asia in 2019.  More Acquisitions by Cision  Last year, PR Newswire’s parent company, Cision acquired Falcon.io, a leading social media marketing platform. Prior to this, Falcon.io completed its acquisition of Unmetric, a social media analytics…

    Asia Specials January 8, 2020
  • Singapore Media Landscape Highlights 2019: Prioritizing Audience Engagement and Multimedia Content

    Despite Singapore’s relatively small population of around 5.8 million, it is a multilingual global city that hosts the regional headquarters of Reuters, CNBC Asia and the Dow Jones Group. Singapore media is also being disrupted digitally with the average daily circulation of print publications in English, Chinese, Malay and Tamil (the four official languages of Singapore) falling a stunning 52.9 percent from 2011 to 2018. [caption id="" align="aligncenter" width="635"] Source: Statista[/caption]   Digital news readership [1] grew 3.1 percent year-on-year (YoY), but not all of these newsreaders visit the digital pages of…

    Asia Specials October 31, 2019
  • Indonesia Media Landscape Highlights 2019: How to reach out to both Digital and Traditional Media

    Indonesia’s media landscape has become increasingly digital and mobile but traditional media still plays an important role. The Nielsen Consumer & Media View survey 2018 indicates that Indonesians who read news daily on print media stand at 42 percent of this segment. As fake news proliferates, readers are shifting to print media as trusted news sources. Print media focusing on business news, such as Kontan and Bisnis Indonesia, have reported a growth in their subscriber base. Therefore, it is important for communications campaigns to cater to both digital and traditional media.…

    Asia Specials October 9, 2019
  • Malaysia Media Landscape Highlights 2019: Shifting towards Multilingual & Digital Content

    To help businesses optimize their Malaysian communications campaigns, PR Newswire’s Malaysian Audience Development (AD) team discusses two important media trends: (1) Multilingual publications becoming more common and (2) an ongoing shift from print to digital and social media. In the second part of this article, we share additional interview insights from two senior Malaysian digital media professionals. Going multilingual to gain readership Malaysia is a multi-ethnic, multicultural, and multilingual melting pot of over 31 million people. Traditionally, media in Malaysia was segmented into various languages such as English, Chinese and…

    Asia Specials September 24, 2019
  • A Quick Look at International Copyright Laws and How they Apply to your Press Releases

    Is it possible that your press release could be criminal? If it ignores copyright laws, it is. Copyright law applies across international borders and we share how it can affect press releases and PR to avoid falling prey to the trap of stealing when all you might want to do is to borrow. Copyright is the protection of intellectual property. If someone or business holds the copyright of any intellectual property, others who use that intellectual property in certain capacities must get permission to do so. Some countries’ copyright laws…

    Asia Specials August 6, 2019