Category Archives: Asia Specials

– Asia trends/ events/ research/ insights
– From the Agencies in Asia
– Common challenges for PR/ Marketing/ IR/ CSR Asia
– From marketers/ Internal communications in Asia

Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy[……]

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PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online d[……]

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Diversify your brand’s client base and attract additional Muslim travelers

An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market.

We recently sat down with Farhan Isa, edito[……]

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Guest Post: China’s Key Six Public Relations Trends in 2018

A worker takes down the sign a Dolce & Gabbana fashion show in Shanghai on Nov. 21. Photo: IC
A worker takes down the sign at Dolce & Gabbana fashion show in Shanghai on Nov. 21. Photo: IC

Trusted brands, corporate stock va[……]

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Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

Can you tell us more about Motor Trader?

Motor Tr[……]

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