Category Archives: Asia Specials

– Asia trends/ events/ research/ insights
– From the Agencies in Asia
– Common challenges for PR/ Marketing/ IR/ CSR Asia
– From marketers/ Internal communications in Asia

High context culture: What PR-Pros need to know about South Korea

The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the a[……]

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Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you t[……]

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5 Developments in China in That Will Affect Your Branding in 2018

A look back at 2017

As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is defi[……]

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Three Tips for Using Images in Press Releases

As an editor at PR Newswire, I have to read and proof-read many press releases on a daily basis. Among these press releases, only those that have inte[……]

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How to Write High-Quality Press Release Content

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

In this article, we will discuss the 4 key elements to writing high-quality press release content:

  • The news announcement
  • Multimedia attachments
  • High-quality links
  • And social media


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