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Asia Specials

  • A Quick Look at International Copyright Laws and How they Apply to your Press Releases

    Is it possible that your press release could be criminal? If it ignores copyright laws, it is. Copyright law applies across international borders and we share how it can affect press releases and PR to avoid falling prey to the trap of stealing when all you might want to do is to borrow. Copyright is the protection of intellectual property. If someone or business holds the copyright of any intellectual property, others who use that intellectual property in certain capacities must get permission to do so. Some countries’ copyright laws…

    Asia Specials August 6, 2019
  • Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

    Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy country. To succeed, content needs to be creative, offer value while being infused with your brand’s core value propositions. This interview features Bobby McGill, founder of ‘Branding in Asia’, an online publication that features creative work and insights on branding, advertising as well as marketing, across the Asia-Pacific. Could you please tell us a bit more about yourself? I’ve been writing professionally since 1997.…

    Asia Specials April 4, 2019
  • PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

    Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network in Mainland China, including social and mobile channels. Lynn holds a Bachelor’s Degree in Journalism and a Master’s Degree in Public Relations, both from the Communication University of China.  He was in Singapore on March 15, 2019, and accepted an interview request to share his insights on an evolving Chinese media landscape and its impact on PR professionals. In your opinion, what were the key changes to…

    Asia Specials March 25, 2019
  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Asia Specials February 19, 2019
  • Guest Post: China’s Key Six Public Relations Trends in 2018

    A worker takes down the sign at Dolce & Gabbana fashion show in Shanghai on Nov. 21. Photo: IC Trusted brands, corporate stock values and the reputations of chief executives were weighed down by serious challenges in 2018 that eventually landed squarely on the shoulders of Chinese public relations professionals and senior management. Here’s a summary of six public relations trends and lessons from the past year that stand out as important references for future strategizing to guide your business decisions in 2019. Trend 1: Frequent political and social incidents…

    Asia Specials January 7, 2019