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Asia Specials

  • 5 Pitching Tips from the Travel Media in a COVID-19 World

    As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

    Asia Specials August 21, 2020
  • COVID-19 Comms: Communications amid an Infodemic – What can Businesses Learn from Governments?

    The COVID-19 pandemic has shown that a clear communications plan is integral to responding to a public health crisis. What makes the current pandemic more dangerous is the spread of rumors and false information that would fuel an information epidemic or infodemic. Without authoritative news sources, this creates opportunities for the spreading of fake news and falsehoods, especially on the internet. Providing the public with information that comes straight from the source in a timely manner can become an important “vaccine” as the world is reeling from the effects of COVID-19. News consumption &…

    Asia Specials July 23, 2020
  • 2020 Asia-Pacific Corporate Communications Report: Key Takeaways

      Managing corporate communications in APAC can be complex. After all, the region is home to diverse languages, cultures and media consumption behavior. This has resulted in varying industry practices and preferences on communications channels, media budgets, content production, and more.  With that in mind, PR Newswire recently launched its inaugural Asia-Pacific Corporate Communications Report to better understand the strategies, priorities and challenges that public relations and communications professionals face when planning regional campaigns.   The report surveyed close to 948 industry professionals across 10 major markets – Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, Thailand and Vietnam. The survey was conducted from September to November…

    Asia Specials July 15, 2020
  • Coronavirus (COVID-19) Communications Resources

    With the rapidly evolving news cycle and growing concerns on the Coronavirus (COVID-19) pandemic, communicating swiftly, effectively and accurately has never been more important. During these challenging times, it is critical to maintain a clear and calm brand voice, while keeping open channels of communications with stakeholders in order to be seen as a trusted source of information for your industry.  Here’s a compilation of communications resources from PR Newswire and Cision to support your efforts during this trying period: Communications Resources Webinars  News Updates Communications Resources 1. Crisis Communications…

    Asia Specials March 24, 2020
  • Investor Relations Pros Share Communications Tips Amid The COVID-19 Uncertainty

    Companies in APAC are grappling with the economic pressures and challenges caused by the spread of coronavirus, or COVID-19, which has been declared as a pandemic by the World Health Organisation on 11 March. Listed companies should communicate clearly to stakeholders and investors, who are paying close attention to business trends and developments, and are anticipating corporate response plans. This is critical given that the earnings season is kicking off in the coming months. PR Newswire compiled views from investor relations and financial media professionals on how best to communicate…

    Asia Specials March 20, 2020