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Asia Specials

  • Malaysia Media Landscape Highlights 2019: Shifting towards Multilingual & Digital Content

    To help businesses optimize their Malaysian communications campaigns, PR Newswire’s Malaysian Audience Development (AD) team discusses two important media trends: (1) Multilingual publications becoming more common and (2) an ongoing shift from print to digital and social media. In the second part of this article, we share additional interview insights from two senior Malaysian digital media professionals. Going multilingual to gain readership Malaysia is a multi-ethnic, multicultural, and multilingual melting pot of over 31 million people. Traditionally, media in Malaysia was segmented into various languages such as English, Chinese and…

    Asia Specials September 24, 2019
  • A Quick Look at International Copyright Laws and How they Apply to your Press Releases

    Is it possible that your press release could be criminal? If it ignores copyright laws, it is. Copyright law applies across international borders and we share how it can affect press releases and PR to avoid falling prey to the trap of stealing when all you might want to do is to borrow. Copyright is the protection of intellectual property. If someone or business holds the copyright of any intellectual property, others who use that intellectual property in certain capacities must get permission to do so. Some countries’ copyright laws…

    Asia Specials August 6, 2019
  • PR Newswire Vietnam Marks First Anniversary – An Inside Look at Vietnam’s Economy, Media Landscape and PR Tips

    In conjunction with PR Newswire Vietnam’s first anniversary of its establishment on June 14, 2019, our local team offers an inside look at Vietnam’s dynamic economy, its media landscape, and PR tips. To mark PR Newswire Vietnam’s first anniversary, two of its team members, Mai Anh Le, Country Manager, and Vũ Thái Dũng (Vincent), Media Relations Manager, joins me to share their views on Vietnam’s dynamic economy and its media landscape. For background information, PR Newswire Vietnam was established on June 14, 2018, and grown to a close-knit five-member team…

    Asia Specials June 18, 2019
  • China’s Advertising Law isn’t a Paper Tiger! How to Stay Creative and in Compliance

    Since its introduction in 2015, China’s Advertising Law has been gaining greater “bite” with the most recent revision in 2018 expanding the coverage and potential penalties of the relevant statutes for false and misleading advertisements. Against this backdrop, companies need to pay greater attention to their advertising copy to avoid incurring sky-high penalties and the associated negative brand impact. On November 15, 2018, Beijing Bureau of Industry and Commerce (Haidian branch) penalized “Guazi”, a digital marketplace specializing in second-hand cars, for making a false advertising claim, “One year after establishment,…

    Asia Specials May 21, 2019
  • A Vibrant Vietnam: Takeaways from the Vietnam Economic Conference

    Conference Highlights A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it concluded talks on a free trade agreement with the EU and joined the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). It is now fully on the “radar” of international investors.” I attended the Vietnam Economic Conference held in Ho Chi Minh City…

    Asia Specials March 25, 2019
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