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Asia Specials

  • How to Write High-Quality Press Release Content

    Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement Multimedia attachments High-quality links And social media 1. Identify a Clear and Interesting News Announcement The purpose of your press release is to remind the media, your clients,…

    Asia Specials August 28, 2017
  • 4 Tips on How to Engage Customers & Tell a CSR Story through Press Releases

    According to a Nielsen survey on Global Corporate Sustainability (CSR), “66% of consumers say they are willing to pay more for sustainable brands” and “sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally.” With a wealth of information at their fingertips, consumers everywhere feel empowered to support organisations that are committed to promoting change in the economy, environment and society at large. In an age of immense data flows, how can brands rise above the noise to get their targeted messages…

    Asia Specials June 30, 2017
  • Media Q&A – Korea IT Times

    PR Newswire recently sat down with Yeon Chol-woong, a journalist of 13 years and a founding member of Korea IT Times, to learn more about the type of stories the publication is interested in and tips PR professionals should note when pitching the media outlet. Yeon graduated from the University of Maryland with a major in computer science. He worked at Seoul National University’s nuclear fusion laboratory as a 3D graphics designer prior to joining Korea IT Times. Yeon is currently the IT/Science team leader at Korea IT Times Korea…

    Asia Specials May 16, 2017
  • 5 Things to Note When Pitching Lonely Planet Asia

    “A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas. Published by Regent Media, a publishing house in Singapore,…

    Asia Specials May 8, 2017
  • Setting Goals for Your Next Press Release is The First Step to Getting Results

    What are your goals? What can we do to define them and what needs to be done to achieve them? Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results. One example of a release written with clear goals in mind is the below release: “XDynamics…

    Asia Specials April 26, 2017