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Asia Specials

  • Using Social Media to Complement your Press Releases

    [caption id="" align="alignleft" width="163"] Air Asia[/caption] A crisis is an unplanned event. It happens overnight without any warning or clue. That is why it is important for a company to have crisis management plans in place in cases of emergencies. Different kinds of crisis require different methods of problem-solving, which is why companies should establish various plans to tackle different scenarios. Companies tend to evolve in terms of its business models, vision & mission, shareholders, and in many other areas; and as companies evolve, their crisis situations will follow suit. Hence there…

    Asia Specials March 10, 2017
  • Journalist: To share or not to share, this is the question

    Journalists usually decide whether to look at your press release within a minute’s time by doing a quick scan of the content.  In a Forbes’ article, an interview was conducted with some of the top journalists at publications including The Atlantic, Los Angeles Times, Mashable, Popular Science, Tech Crunch and Yahoo! to find out what really annoys the journalists when reading press releases. Here are the findings:  Do not capitalize every word in a headline “Don’t clear your throat in the subject line — get straight to the point– and…

    Asia Specials February 22, 2017
  • Australian Media/Publishing Industry: The Need for Brand Content to Succeed

    The Australian Media/Publishing industry is now almost towards the end of the transitioning to from print to digital and mobile, and consolidating their media presence online in reaction to their audiences. Although there is a large increase in ad spend, the justification of increasing ad spend is also increasing, which also comes from the need to demonstrate ROI. PR Newswire have the pleasure to talk to Mr. Vahe Arabian, founder of State of Digital Publishing (SODP).  He will be giving PR Newswire’s readers some insights on branded content. In a…

    Asia Specials February 13, 2017
  • What You Need to Know About Presidential Crisis Management

      The recent South Korea’s political corruption and presidential scandal which sees the country’s first female president Park Geun-hye impeached, first started at Ewha Womans University over the scandal of alleged favoritism towards her longtime friend, Choi Soon-sil. However, amidst this political crisis, the Blue House (executive office and official residence of the South Korean head of State) remained silent despite the public’s outcry. After the local TV station JTBC started reporting on the scandal, it aroused the public’s curiosity further and even when the sound of disapproval compounded by…

    Asia Specials February 6, 2017
  • Media Q & A – MIX MARCOMM

    MIX MARCOMM is Indonesia’s leading marketing communications magazine, published by SWA Media Inc. The magazine is popular among marketing professionals, entrepreneurs as well as students.With a diverse range of readers, MIX MARCOMM’S business continues to flourish in this digital age as it is committed to serving its community of readers. I recently met up with Lis Hendriani, Vice Editor-in-Chief of MIX MARCOMM to discuss how the digital media has an impact on the print magazine business and how  to take advantage of a strong community of readers.       Many…

    Asia Specials January 19, 2017