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Asia Specials

  • PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

    Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network in Mainland China, including social and mobile channels. Lynn holds a Bachelor’s Degree in Journalism and a Master’s Degree in Public Relations, both from the Communication University of China.  He was in Singapore on March 15, 2019, and accepted an interview request to share his insights on an evolving Chinese media landscape and its impact on PR professionals. In your opinion, what were the key changes to…

    Asia Specials March 25, 2019
  • Guest Post: China’s Key Six Public Relations Trends in 2018

    A worker takes down the sign at Dolce & Gabbana fashion show in Shanghai on Nov. 21. Photo: IC Trusted brands, corporate stock values and the reputations of chief executives were weighed down by serious challenges in 2018 that eventually landed squarely on the shoulders of Chinese public relations professionals and senior management. Here’s a summary of six public relations trends and lessons from the past year that stand out as important references for future strategizing to guide your business decisions in 2019. Trend 1: Frequent political and social incidents…

    Asia Specials January 7, 2019
  • High context culture: What PR-Pros need to know about South Korea

    *Click here to view an updated version of this article, with figures and information from 2020. The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the affluent countries in the APAC region, South Korea has been wowing the world with high-tech devices and impressive innovations, as well as creating a worldwide k-pop sensation. In addition to that, South Korea is leading the region in terms of overall internet penetration (93%) and it also has the highest penetration (84%)…

    Asia Specials March 8, 2018
  • Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

    South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

    Asia Specials February 7, 2018
  • 5 Developments in China in That Will Affect Your Branding in 2018

    A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

    Asia Specials December 29, 2017