Asia Specials

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

As an editor at PR Newswire, I have to read and proof-read many press releases on a daily basis. Among these press releases, only those that have interesting story angles or incorporate unique images into the storytelling make a lasting impression in my mind. Including images in press releases is now a norm and the numbers are on the uptrend. According to a study on press releases distributed by PR Newswire, press releases with multimedia elements can improve the result of communications with the number of press release views increased…

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement Multimedia attachments High-quality links And social media 1. Identify a Clear and Interesting News Announcement The purpose of your press release is to remind the media, your clients,…

According to a Nielsen survey on Global Corporate Sustainability (CSR), “66% of consumers say they are willing to pay more for sustainable brands” and “sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally.” With a wealth of information at their fingertips, consumers everywhere feel empowered to support organisations that are committed to promoting change in the economy, environment and society at large. In an age of immense data flows, how can brands rise above the noise to get their targeted messages…