Asia Specials

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform. To see all the recent media moves and news across Asia-Pacific click here Compiled by Charmaine Chow on behalf of the Audience Development Team (ex-China) ,  Charmaine is the Media Research Manager at PR Newswire.  For more media related news, follow us at @PRNA4media

Our recent journalist survey report explains about the working status of Asia-Pacific journalists and how they gather news stories. The push for news gathering efforts has gathered momentum, as journalists seek ways to maximize press releases and round out their skill sets. The vast majority of respondents wants to tell stories in more compelling and engaging ways. Newsworthy content is more essential for journalists than ever. They want to cut through all the noise for their news audience. Full report of the survey findings can be downloaded from here. Here…

The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese government to further liberalize mainland markets.  The long awaited stock trading link which started a three-week system test in October is likely to go live as early as November 21.  Another test of global investors’ appetite for Chinese shares, the new tie-up and its predecessor – the Hong Kong and Shanghai Stock Connect which was launched in late 2014, are currently the only direct accesses for…

  So for this edition of the Content We Love blog we need to fly back through the PR Newswire clouds a little bit to a release we received from Boeing back on July 11; “Boeing Forecasts Demand for 39,620 New Airplanes Valued at $5.9 Trillion”. [caption id="attachment_4309" align="alignnone" width="300"] Will Boeing ever allow its planes to be fully manufactured in China? (Photo: YouTube)[/caption] Just by the by, this headline is a good example of why using figures in headlines can be so effective. The numbers being talked about here…

As 28 October 2016 marks the 110th anniversary of press releases, we are delighted to share with you some interesting facts on press releases from 1906 to 2016. It has been a solid 110 years since the father of modern public relations created this source of announcement for companies to disseminate their information to the public and media.   [Tweet “The Digital Evolution of the Humble Press Releases”]   However, have you ever wondered who invented the press release? As a marketer who writes press releases from time to time,…