Asia Specials

What are your goals? What can we do to define them and what needs to be done to achieve them? Each release has its own message and its own metric for success. Based on a variety of factors we could be aiming for more visits to the company website, website visits from more regions or increased user engagement, etc. Therefore, if we treat every release the same then we won’t be optimizing our results. One example of a release written with clear goals in mind is the below release: “XDynamics…

[caption id="" align="alignleft" width="163"] Air Asia[/caption] A crisis is an unplanned event. It happens overnight without any warning or clue. That is why it is important for a company to have crisis management plans in place in cases of emergencies. Different kinds of crisis require different methods of problem-solving, which is why companies should establish various plans to tackle different scenarios. Companies tend to evolve in terms of its business models, vision & mission, shareholders, and in many other areas; and as companies evolve, their crisis situations will follow suit. Hence there…

Journalists usually decide whether to look at your press release within a minute’s time by doing a quick scan of the content.  In a Forbes’ article, an interview was conducted with some of the top journalists at publications including The Atlantic, Los Angeles Times, Mashable, Popular Science, Tech Crunch and Yahoo! to find out what really annoys the journalists when reading press releases. Here are the findings:  Do not capitalize every word in a headline “Don’t clear your throat in the subject line — get straight to the point– and…

The Australian Media/Publishing industry is now almost towards the end of the transitioning to from print to digital and mobile, and consolidating their media presence online in reaction to their audiences. Although there is a large increase in ad spend, the justification of increasing ad spend is also increasing, which also comes from the need to demonstrate ROI. PR Newswire have the pleasure to talk to Mr. Vahe Arabian, founder of State of Digital Publishing (SODP).  He will be giving PR Newswire’s readers some insights on branded content. In a…

  The recent South Korea’s political corruption and presidential scandal which sees the country’s first female president Park Geun-hye impeached, first started at Ewha Womans University over the scandal of alleged favoritism towards her longtime friend, Choi Soon-sil. However, amidst this political crisis, the Blue House (executive office and official residence of the South Korean head of State) remained silent despite the public’s outcry. After the local TV station JTBC started reporting on the scandal, it aroused the public’s curiosity further and even when the sound of disapproval compounded by…