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Asia Specials

  • Coronavirus Response: Communications Updates In Key APAC Markets

    Earlier this month, PR Newswire published an APAC communications roundup on the coronavirus (now officially known as COVID-19). We noted that APAC companies were actively communicating their operational changes and corporate social responsibility efforts. Since then, APAC companies have stepped up such communications and are implementing additional business contingency plans. They are demonstrating their commitment to their customers by implementing fee waivers as the economic impact of COVID-19 ripples across the region. Companies are also partnering with governments in the region to ensure that the public is well-informed about the…

    Asia Specials February 19, 2020
  • Coronavirus Response: An APAC Communications Round-up

    Over the past four weeks, the global news cycle has been dominated by a novel coronavirus (officially known as COVID-19) crisis and its effects on various industries. The World Health Organisation has declared a global health emergency on January 30 as this virus extends its reach beyond China. As the spread of the coronavirus is now affecting business, companies are communicating internally and externally on operational changes such as imposing travel restrictions and allowing employees to work remotely as precautionary measures. Besides announcing these measures, companies are re-affirming that their…

    Asia Specials February 7, 2020
  • PR Newswire Asia’s Top 10 Highlights of 2019

    2020 looks set to be an exciting year for the ever-evolving public relations industry, as it adapts to trends such as the resurgence in the popularity of earned media and the rise of podcasting and artificial intelligence.  Before we charge ahead into a new year, we look back at the key highlights of PR Newswire Asia in 2019.  More Acquisitions by Cision  Last year, PR Newswire’s parent company, Cision acquired, a leading social media marketing platform. Prior to this, completed its acquisition of Unmetric, a social media analytics…

    Asia Specials January 8, 2020
  • Singapore Media Landscape Highlights 2019: Prioritizing Audience Engagement and Multimedia Content

    Despite Singapore’s relatively small population of around 5.8 million, it is a multilingual global city that hosts the regional headquarters of Reuters, CNBC Asia and the Dow Jones Group. Singapore media is also being disrupted digitally with the average daily circulation of print publications in English, Chinese, Malay and Tamil (the four official languages of Singapore) falling a stunning 52.9 percent from 2011 to 2018. [caption id="" align="aligncenter" width="635"] Source: Statista[/caption]   Digital news readership [1] grew 3.1 percent year-on-year (YoY), but not all of these newsreaders visit the digital pages of…

    Asia Specials October 31, 2019
  • Indonesia Media Landscape Highlights 2019: How to reach out to both Digital and Traditional Media

    Indonesia’s media landscape has become increasingly digital and mobile but traditional media still plays an important role. The Nielsen Consumer & Media View survey 2018 indicates that Indonesians who read news daily on print media stand at 42 percent of this segment. As fake news proliferates, readers are shifting to print media as trusted news sources. Print media focusing on business news, such as Kontan and Bisnis Indonesia, have reported a growth in their subscriber base. Therefore, it is important for communications campaigns to cater to both digital and traditional media.…

    Asia Specials October 9, 2019