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Content PR & Marketing

  • Cision’s 2020 State of the Media Report: Top 5 Takeaways for APAC PR Pros

    PR Newswire’s parent company Cision has released its annual State of the Media Report, which covers the latest trends and challenges in today’s global media landscape, so that you can work more effectively with journalists and gain more media coverage. In its 11th edition, this year’s report is Cision’s biggest one yet as it surveys more than 3,200 journalists in 15 countries. For the first time, more than 230 journalists in APAC also participated in the survey, which was conducted in January and February this year. The APAC participants are…

  • COVID-19 Comms: How Entertainment and Lifestyle Brands are Spreading Positivity?

    The COVID-19 pandemic has led to numerous lockdowns and movement restrictions in countries across APAC over the past few months. Cabin fever is on the rise as people are spending most of their time in front of their mobile or computer screens at home. Naturally, brands are capitalizing on this pool of captive audience and injecting some fun through entertainment options such as mobile phone filters, online games and shows and even virtual clubbing sessions. Tired of getting bombarded by COVID-19 news, some audiences are also turning to uplifting and…

    Content PR & Marketing April 30, 2020
  • COVID-19 Comms: How Brands Adapt Communications Practices?

    The outbreak of the Coronavirus (COVID-19) has impacted the way brands communicate and engage with consumers. Over the past few months, marketing campaigns have been put on hold as brands go into crisis communications mode. PR Newswire has been distributing COVID-19 related press releases since late January. Key themes from press releases have evolved over the past few months. During the early stages of the crisis, companies mainly communicated about corporate social responsibility efforts, fee waivers for relevant services and products, and remote working arrangements. As tighter movement restrictions kick…

    Content PR & Marketing April 28, 2020
  • COVID-19 Comms: Corporate Communications Tips For Brands

    The tumultuous COVID-19 situation has set off a chain of unprecedented challenges for industries around the world. Naturally, it is a challenging time for brand communications, as PR and communications professionals need to keep a pulse on the rapidly-shifting landscape and concerns. It is also a sensitive time to tread the fine balance of putting forth messaging that resonates with audiences while trying not to appear opportunistic.  Over the past month, PR Newswire and its parent company Cision have launched a series of webinars that involved informative discussions with industry…

    Content PR & Marketing April 23, 2020
  • How Travel Companies Are Providing Relief to the COVID-19 Situation?

    The COVID-19 pandemic has caused major disruptions across all industries. The travel and hospitality industry, in particular, has been heavily impacted due to numerous travel restrictions around the world. Despite this, some companies are stepping up to contribute their services and expertise to address needs and concerns that have emerged from this crisis. Here’s a round-up of press releases from PR Newswire on this burgeoning movement. Online Booking Companies 1. Airbnb to Help Provide Housing to 100,000 COVID-19 Responders [caption id="" align="alignnone" width="600"] Airbnb is providing housing options to 100,000…

    Content PR & Marketing April 21, 2020