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Content PR & Marketing

  • Brand Leadership – The Role of Public Relations

    No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific product. There are multiple facets to brand leadership, so I am featuring a couple of relatively young but innovative brands to illustrate the role of branding and public relations (PR) when positioning an outstanding product or service for market leadership. Positioning and Branding Your brand is derived from who you are, who you want to be and who people perceive you to…

    Content PR & Marketing February 27, 2019
  • Three Pillars of Press Releases that Attract Journalists

    I work at PR Newswire where I read news releases daily and see how brands curate their newsworthy content for delivery to thousands of journalists. At breakfast earlier this week, a friend asked for examples where brand-related social media postings were noticed and covered by journalists. My reply was that there were a few isolated examples I could recall where a social media posting went viral and covered by well-known publications. Of course, his next question was, “Why?”. Surveys have shown that getting journalists are typically sceptical of social media…

    Content PR & Marketing February 27, 2019
  • Sharings on the Gaming Industry by Sean Lim, Founder of GamerBraves, Gamer Santai & Wanuxi

    You own 3 Gaming sites that cover content in 3 different languages (English, Bahasa Malaysia & Chinese). Can you tell us more about your sites & what each one aims to cover? The 3 gaming content sites that I run are: – Wanuxi , pronounced as Wan-You-See (玩游戏 = Play Games) is a gaming news portal started since 2013. We cover games from PC to Console to Mobile platforms. As of 2019, Wanuxi is probably the most prominent gaming news portal in Malaysia. We write exclusively in Mandarin Chinese. Gamerbraves…

    Content PR & Marketing February 19, 2019
  • Three Tips for CES Success

    Kandao Obsidian Camera, CES Innovation Award Winner 2017 Introduction The Consumer Electronics Show or CES is the world’s largest annual gathering in the consumer electronics industry. There are two CES events in 2019 – CES, 8 to 11 Jan (Las Vegas) and CES Asia, 11 to 13 Jun (Shanghai). For the upcoming CES event in Jan 2019, an estimated 190,000 people will arrive in Las Vegas, USA, to seek, shop for and promote the hottest new consumer electronics products at CES. There are going to be around 4,500 exhibiting companies…

    Content PR & Marketing January 4, 2019
  • Looking to Capitalize on the World Cup 2018 Marketing Wave?

    The low-down on the dos and don’ts of creating excellent PR copy during the world’s most significant sporting competition. The world football tournament is upon us! From the UK to China to Africa and beyond news outlets, people, and business are talking about ‘the beautiful game’. Every four years, the iconic International football competition managed by FIFA whips up an unrivaled global frenzy that transcends audiences. As the world’s most significant, single-event sporting competition, the tournament presents arguably the most powerful marketing platform in existence. Therefore, wanting to be a…

    Content PR & Marketing July 5, 2018