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Online Influence

  • Extend Your Reach To Social Media When Sending Out A News Release

    How do you get the most out of your news release distribution with social media reach? I recently attended an event from the Interactive Advertising Bureau Singapore, and got a chance to learn some of the new development from Twitter especially for this region after its IPO. Hosted by Ken Mandel, Managing Director of Hootsuite APAC and Shailesh Rao, VP – Asia Pacific, Latin America & Emerging Markets Twitter, they shared some great tips for marketers and PR professionals on how to better utilize social networks, and integrate them to the…

    Asia Specials December 2, 2013
  • The secret of marketing?

    An Interview with Ben Veechai  (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology, our competitors, the macro-economy, our business & new products, and so much more. One of the things I enjoy as the marketer for PR Newswire is that I get to know and meet communications professionals from all types of industries, and I thought it would be useful if I can ask them to share their secret source of marketing, so we…

    Asia Specials November 1, 2013
  • eBook: New School Press Release Tactics That Grab Attention & Get Results

      Press releases do not get enough credit on what it can do for businesses. It provides the latest news and information to the relevant audience, as long as it is done the correct way. According to PR Newswire’s Web analytics, the press releases on PRNewswire.com were read almost 42 million times in 2012. So, we are happy to say press releases still matter, however with the fierce competition for attention everywhere, it is vital to produce high value and useful content and understand the desired outcomes businesses would like…

    Content PR & Marketing October 25, 2013
  • Content: The Marketing Currency in the Digital World

    On a daily basis, I am constantly inundated with lots of information through my inbox and I am a victim of someone that signs up to a number of newsletters and promotional materials. However with that in mind, I am less inclined to give out my email since I end up deleting most of the content I receive. I’m sure I am among millions of people that have this problem and because of this, it is ever so important in this world that we live in, that businesses provide relevant…

    Asia Specials September 10, 2013
  • Forbes: PR Newswire ranked #1

    The below article was originally published by Bradley Smith on the “Building Shareholder Confidence” blog on 28 Aug 2013. Even if you’re not working for a public company, Forbes’s article will tell you why “press releases still matter, but not for the reasons you think” from a public relations & SEO perspective. ———— Wow. It’s always nice to be surprised with good news – and I certainly consider the Forbes article “The Press Release Revolution: A Wire Services Comparison Test” as “good news.” [caption id="attachment_1152" align="aligncenter" width="500"] Forbes: The Press Release…

    Online Influence September 3, 2013