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Storytelling

  • Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

    South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

    Asia Specials February 7, 2018
  • The “TELL” formula draws readers by the headline

    News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attention on your news release for a few more moments? I would argue, the headline matters. The Headline is the reader’s entry point to a release. It should be a brief summary or the highlight of the whole release. At PR Newswire, we tell your story to the world; and a good news release should always tell the story in the headline. We use the…

    Storytelling January 12, 2018
  • Why is Brand Building Like Marriage?

    You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

    Content PR & Marketing December 29, 2017
  • 6 Cost Effective Ways to Promote Your Company Online

    Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach. While it may be hard to believe it in our relentlessly mercantile modern marketplace, free and cheap methods of advertising above and beyond tightening up your SEO do exist. They cost little more than your time, and while most lack much in the way of impact, they can easily draw enough attention to get your…

    Content PR & Marketing November 27, 2017
  • Your Website PR Is Not What You Think. You’ve Got It All Wrong.

    Think you know what does PR mean for your website? “PR” is probably the most over-used, over-abused, over-confused and just down-right misleading abbreviations in the whole Internet Marketing field. So what is PR? It doesn’t mean what you think it does. What it used to mean didn’t mean much anyway. And what it means now is something entirely different. But it is still critical to the success of your online marketing efforts, that hasn’t changed. And once you understand where it is at you can leverage website PR to take…

    Content PR & Marketing November 16, 2017