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Storytelling

  • 3 Ways to Engage Millennials

      Businesses are obsessed with Millennials nowadays, and are often looking for ways to win over this group of tech-savvy, trendsetting, entrepreneurial, and some might even say, entitled and narcissistic consumers. A global benchmark study conducted by Edelman states that there are 1.8 billion Millennials around the world, and by 2025, they will make up 75 percent of the workforce. Their generation has never experienced a world without the Internet and has the ability to influence the buying decisions of other generations. McDonald’s Global Chief Brand Officer, Steve Easterbrook, once said: “The…

    Content PR & Marketing November 6, 2015
  • Content We Love: Mundipharma’s Innovative Use of Gaming Shines Light on Cancer Awareness

    [caption id="" align="aligncenter" width="384"] Courtesy of Pawel Kadysz @ Unsplash[/caption] Happiness is when you are drowning in a sea of press releases that need to be handled, and there is one release that instantly catches your attention, because it presents you with a car-racing game to play! So if my supervisor comes to my work station and asks, “Abby, what are you up to here?” I, with eyes-brightening, can legitimately say, “I am checking if a website URL in this client’s press release is opening, and the page features a cool racing game…

    Content PR & Marketing October 30, 2015
  • 3 tips for writing a fabulous fashion news release

    [caption id="" align="alignnone" width="1024"] Courtesy of Ryan McGuire[/caption] Got a passion for fashion? Great. But when it comes to writing a story about fashion, how do you dress it up to woo your viewers? An increasing number of companies, including the “higher forces” fashion and beauty industries, are realizing the importance of utilizing news release distribution services to amplify their messages. After all, it does not matter how appealing your piece of clothing is if no one can see it. Yet, in today’s age of everything newer-better-trendier, how do you…

    Multimedia Engagement September 21, 2015
  • Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

    By Niphon Goodyear One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press releases and life in general, you never just want to go through the motions. Go hard or go home. You don’t want to be that guy or girl who goes to the gym and mopes around in the corner doing an occasional set of curls whenever their friends stop replying to them on WeChat. You also don’t want to be…

    Content PR & Marketing September 6, 2015
  • The Case of Moleskines: Old-School is Still In

    The below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst various other digital solutions, one wonders if old-school traditions remain relevant in The Internet of Everything era. Surprisingly, the answer is yes. The consistent double-digit sale growth of the Moleskine proves the relevancy of traditional tools. Their success lies at the core of their brand; the Moleskine has evolved. The analog now has a digital strategy that has aided its exponential growth, such as…

    Content PR & Marketing August 14, 2015