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Storytelling

  • A is for Authenticity: Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands

    Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash. When I got to this press release Global Study from Cohn & Wolfe Defines…

    Content PR & Marketing May 24, 2016
  • 7 Do’s and Don’ts When Pitching Mashable Asia

    Mashable is currently one of the most popular virtual news websites, producing a wide variety of content ranging from hard news to the latest developments in the technology, entertainment and lifestyle industries, as well as web culture and internet trends in its “Watercooler” section. The site boasts 45 million monthly unique views and is a hit among 18 to 40 year olds. Not long ago, Victoria Ho, Mashable Asia’s Editor, shared her thoughts on changes in the Singapore media landscape and the debate between print and digital media in our…

    Asia Specials April 25, 2016
  • Content we Love: The case of Important matters vs. Matters of importance

    I think it’s fair to say that business news is sometimes pretty boring. Some already rich company gets a little bit richer, a corporation you’ve never heard of appoints a new ABCEO, a new app is released that allows everyone to take even sharper selfies. And just how many safe harbor statements is too many? I am of course being flippant. Along with some complicated science and arguably love, it’s business that keeps the world turning. But not all business news is earnings releases, personnel changes and self-perpetuation of our…

    Content PR & Marketing March 7, 2016
  • 6 Tips to Hook Your Audiences with a Holiday Tale

    “How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder. Then here is another popular question: “What if I don’t have anything ‘newsworthy’ happening within my company?” Besides the typical “breaking news” you see on CNN, there are certain events and holidays happening over the course of the year that you can ride on to produce some cheerful stories around your company. From the generally known special days like Halloween to the more unique days like World Emoji Day, there are plenty…

    Content PR & Marketing February 19, 2016
  • Content We Love: “Yeah my son, he’s a… umm… He works in China!”

    LinkedIn takes a peek at some of the modern working world’s most misunderstood jobs [caption id="" align="aligncenter" width="1299"] Content We Love: LinkedIn looks at one way Singapore businesses are trying to bridge the generation gap[/caption] From Oct. 30, 2015 – http://en.prnasia.com/story/134861-0.shtml I’ve been at my current job for just short of a year, yet only last month did my grandma actually ask me, ‘so what is it you do Timothy (she always calls me Timothy)? Like, what are your day to day duties?’ As an editor working for a news…

    Asia Specials December 8, 2015