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Insights & Monitoring

  • 4 Tips to Craft an Effective PR Strategy for Your Hotel

    I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…

    Content PR & Marketing August 2, 2017
  • Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

    By Niphon Goodyear One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press releases and life in general, you never just want to go through the motions. Go hard or go home. You don’t want to be that guy or girl who goes to the gym and mopes around in the corner doing an occasional set of curls whenever their friends stop replying to them on WeChat. You also don’t want to be…

    Content PR & Marketing September 6, 2015
  • Nivea’s Ad Gaffe: Lessons in Crisis Management

    Ads that play on women’s fears have long had their place in advertising history, and while we think the era of ridiculously sexist vintage ads are over,  sometimes they reincarnate in “subtler” forms such as in NIVEA Singapore’s deodorant ad where the video showed a woman facing disapproval by members of the public because of her darker arm pits, and positioned Nivea’s deodorant as the solution to this “social stigma”. This video was pulled after a few days facing outrage from AWARE Singapore and netizens. For marketers, there are two…

    Asia Specials March 20, 2015
  • Content We Love: Be a Solution for Your Audience in B2B Marketing

    B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their efforts “somewhat effective”, according to a study jointly conducted by Forrester, Business Marketing Association, and the Online Marketing Institute. The goal for most marketers and businesses increasing their content-marketing budgets is of course to reach that “very effectively” level. The difficulty lies in the execution. According to Forrester VP, Laura Ramos, most businesses focus on talking about themselves rather than the issues their customers are facing. Businesses need…

    Content PR & Marketing March 20, 2015
  • 5 Tips for Pulling Off a Newsjack with Everyday PR Tools

    The below article was originally published by Sarah Skerik  on our sister blog “Beyond PR” on 16 Jan 2014. Learn how creative PR can be and how PR Newswire help to target global English media! ——– Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing media coverage) can seem daunting, but in reality, all it takes is one person who is paying attention and is willing to get creative with…

    Insights & Monitoring January 20, 2014