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Behind The Byline

  • Media Q&A with “Branding in Asia”: The latest thoughtful creative work beats celebrity content anytime

    Content marketing is an emerging form of marketing in South Korea as it is incredibly hard to get and hold the consumers’ attention in this tech-savvy country. To succeed, content needs to be creative, offer value while being infused with your brand’s core value propositions. This interview features Bobby McGill, founder of ‘Branding in Asia’, an online publication that features creative work and insights on branding, advertising as well as marketing, across the Asia-Pacific. Could you please tell us a bit more about yourself? I’ve been writing professionally since 1997.…

    Behind The Byline April 4, 2019
  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Behind The Byline February 19, 2019
  • Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

    Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader Can you tell us more about Motor Trader? Motor Trader appeared in the Malaysian market towards the end of 1998, patterned after the magazine of the same name in the UK which was very successful. In fact, it was started in Malaysia by the same man – Sir John Madejski – who had started Motor Trader in the UK. The magazine set the trend in the Malaysian used car classified advertisement market. It offered the placement of…

    Behind The Byline November 15, 2018
  • Media Q&A with TechENT and ThePKG

    We conducted an interview with Nur Jeevan Guna Segar and Darwin Sucipto, Managing Editors of TechENT and ThePKG to learn more about their newly established company – Entity Digital Sdn Bhd, a business entity that operates their own media portals and offers content creation services. We learned about how they run their company and helm their media portals. TechENT has been on PR Newswire’s syndication network since March 2016, while the newly launched ThePKG was added on this July. Tell us more about your company Entity Digital. Entity Digital is…

    Behind The Byline July 18, 2018
  • Media Q&A with Gaya Travel

    Gaya Travel magazine is a renowned bi-monthly Travel magazine published by Chandi Media Group. We recently sat down with its Editor-in-chief, Juhan Kamaruddin, or better known as Jeremy Khalil, to understand his role as the Editor-in-chief of the magazine as well as how his team works. 1) As the Editor-in-chief of Gaya Travel, can you tell us how you manage/lead the team? Though my business partner and I set the strategic direction and expectations for the team to follow and meet, we prefer to empower our staff to determine on…

    Behind The Byline June 14, 2018