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Behind The Byline

  • Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader

    Insights on the Malaysian Automotive Scene with Chips Yap, Editor-In-Chief at Motor Trader Can you tell us more about Motor Trader? Motor Trader appeared in the Malaysian market towards the end of 1998, patterned after the magazine of the same name in the UK which was very successful. In fact, it was started in Malaysia by the same man – Sir John Madejski – who had started Motor Trader in the UK. The magazine set the trend in the Malaysian used car classified advertisement market. It offered the placement of…

    Behind The Byline November 15, 2018
  • Media Q&A with TechENT and ThePKG

    We conducted an interview with Nur Jeevan Guna Segar and Darwin Sucipto, Managing Editors of TechENT and ThePKG to learn more about their newly established company – Entity Digital Sdn Bhd, a business entity that operates their own media portals and offers content creation services. We learned about how they run their company and helm their media portals. TechENT has been on PR Newswire’s syndication network since March 2016, while the newly launched ThePKG was added on this July. Tell us more about your company Entity Digital. Entity Digital is…

    Behind The Byline July 18, 2018
  • Media Q&A with Gaya Travel

    Gaya Travel magazine is a renowned bi-monthly Travel magazine published by Chandi Media Group. We recently sat down with its Editor-in-chief, Juhan Kamaruddin, or better known as Jeremy Khalil, to understand his role as the Editor-in-chief of the magazine as well as how his team works. 1) As the Editor-in-chief of Gaya Travel, can you tell us how you manage/lead the team? Though my business partner and I set the strategic direction and expectations for the team to follow and meet, we prefer to empower our staff to determine on…

    Behind The Byline June 14, 2018
  • Media Q&A with Judy Yoo from AVING Korea

    PR Newswire recently sat down with Judy Yoo, a global manager of AVING News, Asia Branch, to learn more about the type of stories the publication is interested in and tips that communicators should take into consideration when pitching the media outlet. 1) Could you briefly introduce AVING Korea? AVING NEWS covers inside stories of over 70 global exhibitions each year, including well-known products, forums, manufacturing facilities and laboratories. We also track and review all the latest and cutting-edge products. Our news stories are published in 3 different languages: Korean,…

    Behind The Byline May 31, 2018
  • Media Q&A with The Adventures of Vesper

    [caption id="" align="aligncenter" width="2645"] Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.[/caption] We recently sat down with Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper. We talked about what it is like owning and managing a tech blog, how he has developed his blog in the past years and how he wishes to collaborate with PR & Marketing professionals. 1. What inspired you to become a Tech blogger? There are two people that I look up to; my mom and…

    Behind The Byline April 16, 2018
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