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Behind The Byline

  • Meet The Media: Yahoo 7 Australia

      Ever wonder how to pitch the media in Australia?  Today I have the pleasure to talk to Trevor Treharne at Yahoo 7 Australia.   Can you give us some background on Yahoo 7? Yahoo7’s mission is to make the world’s daily habits inspiring and entertaining. By creating highly personalised experiences for users, we keep people connected to what matters most to them, anywhere, anytime and across any device. Yahoo7 is a partnership between Yahoo Inc. and Seven West Media, a national television and broadcasting company.  The partnership combines the…

    Behind The Byline June 2, 2016
  • Meet the Media: Business Capital Asia

    Have you ever needed industry-specific information and details on key businesses across the region but find it time-consuming to gather information about individual companies? Business Capital Asia (BCA) offers a convenient solution to C-level executives and potential investors by profiling businesses, keeping them informed of the investment and development opportunities that deserve special attention in these economically tumultuous times. Published by Business Capital Intelligence (BCI), BCA is an online B2B bi-monthly magazine, offering timely insights on investment opportunities, products, solutions and services across the region. Several renowned companies have been…

    Behind The Byline May 6, 2016
  • Media Q&A: Mashable Asia

    I recently sat down with Victoria Ho, Asia Editor at Mashable, to get her thoughts on how social media has changed the Singapore media landscape and the debate between print and digital media. Founded in 2005, Mashable is a popular digital media company focusing on technology, social media and viral content, as well as news and developments around the world. Launched in September last year, Mashable Asia has 45 million unique visitors per month and 3,394 social followers on Twitter and Facebook. Based in Singapore, Ho leads the editorial direction at…

    Behind The Byline March 21, 2016
  • Meet the Media: Asia Insurance Review

    Established in January 1991, the Asia Insurance Review (AIR) is the brainchild of former Deputy Speaker of Parliament Mr. Hwang Soo Jin, who is currently Emeritus Chairman of Singapore Reinsurance Corp. Mr. Sivam Subramaniam was appointed Chief Executive Officer, Group Publisher and Editor-in-Chief to launch the magazine in a bid to promote Singapore’s efforts in becoming the insurance hub of the region. Known as “The Voice of the Insurance Industry”, AIR’s main objective is to meet the information needs of insurance practitioners worldwide, and in particular, Asia, as well as…

    Behind The Byline February 11, 2016
  • Meet the Media: (II)

    In part one of’s Meet the Media series, Founders Ms. Laxmi Iyer and Ms. Sandhya Sriram, shared details about their business model, their collaborations with various organizations and media outlets in Singapore, as well as the career event organised by them. The second part of this Meet the Media series focuses on the current developments at and on writing tips. Being more than just a biotechnology and healthcare virtual newsroom. In a bid to solidify their reputation as a one-stop solution for individuals from the academia, industry and…

    Behind The Byline December 18, 2015