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Behind The Byline

  • Meet the Media:

    As society becomes increasingly digitized, it is a common thing technology has become a part of our daily lives. Can you imagine not touching your laptop or PC on a normal working day? With sites such as in Malaysia, we don’t have to be techies to keep up to date with the latest releases, whether software or hardware. About began as a forum for PC hardware geeks to share information about the latest PC-related products and guides. As the forum grew into the community that it is…

    Behind The Byline November 25, 2014
  • Meet the Media: Marketing Magazine

    Public relations and marketing practitioners who like to catch up with the latest marketing happenings, trends, insights and ideas across the region will be pleased to read Marketing as they see the relevant, valuable and interesting content. Suffice to say, it’s on their regular reading (RR) list! What is the Marketing magazine? Launched in early 2002, Marketing magazine is highly circulated (with a print readership of more than 100,000) and is so far the longest running trade publication in the Asia-Pacific, reaching out to all marketing and advertising related professionals.…

    Behind The Byline October 24, 2014
  • Meet the Media: The Honeycombers

    If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers.   Who is the Honeycombers? This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The…

    Behind The Byline September 12, 2014
  • Change is the Name of the Game: 5 Takeaways from Publish Asia 2014

    Charles Darwin’s quote was repeatedly used in Publish Asia’s sessions, and aptly reflects the spirit of the conference: “It is not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change.” In this digital age, the number one concern publishers have is how to adapt their organizations digitally, to remain relevant when many are predicting the demise of “traditional media”. Publish Asia injects a boost of optimism into a supposedly sunset industry. Change is Inevitable “Traditional” media organizations need to change their structures…

    Behind The Byline May 22, 2014
  • What is the best thing I have learned at SES HK?

    Yesterday when I was leaving the SES Conference hoping to catch-up on my emails which piled up after a week-long vacation and a few events, I saw an email from a colleague, who tried to alert me to answer a question on Twitter, posted by Joshua Steimle, a contributor at Forbes. His question was “What’s the best thing you’ve learned at #seshk”? He also wrote “Give me a good answer and I’ll quote you in the Forbes article I’m writing.” That’s pretty attractive. With my mobile battery emptied after seeing…

    Behind The Byline September 19, 2013