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Behind The Byline

  • Meet the Media: biotechin.asia (I)

    Scientific research papers contain plenty of jargon, making it less likely for an average human with an attention span of eight seconds to get through them in one sitting. Three Ph.D. graduates from the Nanyang Technological University in Singapore saw a need to simplify research articles for stakeholders in the biotechnology and healthcare industries, as well as for mainstream audiences, to easily comprehend the detailed information contained in such articles. Ms. Laxmi Iyer, Ms. Sandhya Sriram and Mr. Prasanna Kumar Juvvuna founded biotechin.asia on 21 December 2014 with the main objective…

    Behind The Byline December 14, 2015
  • Media Q&A – PanaJournal, Indonesia

    Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them. Her stint in the local edition of Fortune magazine earned her the 2011 Anugerah Adiwarta, one the prestigious journalism award in Indonesia. But when she isn’t drafting articles, Andina Dwifatma devotes her times to looking closely at today’s ever-changing media landscape. She’s passionately curious about the powerful force of new media which disrupting journalism. In fact, she cofounded PanaJournal last…

    Behind The Byline October 21, 2015
  • Media Q&A – SWA Media Inc., Indonesia

      Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them. SWA (pronounced “swah”, not S-W-A) Media Inc. started out with a business magazine, SWASEMBADA—literally means “self-supporting”—which was first published in 1985. At that time, the Indonesian government initiated an economic program to curb imports by increasing domestic production. Since then, SWA—its present and shortened name—has been considered as the country’s largest business magazine with over 200,000 readers, according to…

    Behind The Byline October 6, 2015
  • Meet the Media: Asia-Pacific Biotech News

    Based in Singapore, Asia-Pacific Biotech News (APBN) is a premium monthly magazine offering comprehensive reports on the fields of pharmaceuticals, healthcare and biotechnology, as well as food and agriculture in the Asia-Pacific region. Established in 1997, the magazine boasts a circulation of 4,000 and an electronic reach of 200,000. Its main subscribers comprise pharmaceutical professionals, investors and researchers from around the world, in addition to Singapore’s National Library Board and universities. Readers have free access to APBN’s online articles, but are required to pay a subscription fee for its PDF…

    Behind The Byline September 7, 2015
  • Meet the Media: Telset Magazine

    Indonesia is now the 4th largest mobile market in Asia Pacific behind China, India, and Japan, according to GSMA, the global trade group for mobile operators—Asia Pacific itself accounts for around half of the world’s mobile subscriber base. Since its founding in 2000, Telset magazine has covered telco and tech news in Indonesian. About Telset Magazine:  Launched at the outset of coming boom in mobile network, Telset has witnessed big shifts in the country’s tech industry. Now, it has an online edition, www.telsetnews.com, which covers fast-paced news and development that…

    Behind The Byline January 21, 2015
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