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Behind The Byline

  • Media Q&A with Michelle Zhu, Online Editor of The Edge SG

    PR Newswire recently sat down with Michelle Zhu to get a sneak peek into the daily routines and challenges of an online editor at The Edge Singapore. Here you will find out more about The Edge Singapore and the type of stories that will attract their attention, plus a scoop on how Michelle decided to step foot into the media industry. 1. Tell us more a bit more about yourself? I started out as a copywriter at Saatchi Lab, a subdivision of Saatchi & Saatchi, about nine years ago. It…

    Behind The Byline January 31, 2018
  • Media Q&A: Focus Malaysia

    Focus Malaysia is a business weekly that publishes news and analysis on issues relating to corporate affairs, small and medium enterprises, economics, personal wealth and current affairs. According to the Audit Bureau of Circulation, it is now the largest circulating business magazine in its category. The magazine provides specialist coverage of companies listed on Bursa Malaysia, property news, the role of small and medium-sized businesses, and personal wealth management issues. Focus Malaysia is also a platform for the discussion of macroeconomic topics such as wealth distribution, sustainability and the impact…

    Behind The Byline September 26, 2017
  • Media Q&A – Korea IT Times

    PR Newswire recently sat down with Yeon Chol-woong, a journalist of 13 years and a founding member of Korea IT Times, to learn more about the type of stories the publication is interested in and tips PR professionals should note when pitching the media outlet. Yeon graduated from the University of Maryland with a major in computer science. He worked at Seoul National University’s nuclear fusion laboratory as a 3D graphics designer prior to joining Korea IT Times. Yeon is currently the IT/Science team leader at Korea IT Times Korea…

    Behind The Byline May 16, 2017
  • 5 Things to Note When Pitching Lonely Planet Asia

    “A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas. Published by Regent Media, a publishing house in Singapore,…

    Behind The Byline May 8, 2017
  • Media Q & A – MIX MARCOMM

    MIX MARCOMM is Indonesia’s leading marketing communications magazine, published by SWA Media Inc. The magazine is popular among marketing professionals, entrepreneurs as well as students.With a diverse range of readers, MIX MARCOMM’S business continues to flourish in this digital age as it is committed to serving its community of readers. I recently met up with Lis Hendriani, Vice Editor-in-Chief of MIX MARCOMM to discuss how the digital media has an impact on the print magazine business and how  to take advantage of a strong community of readers.       Many…

    Behind The Byline January 19, 2017