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Behind The Byline

  • Media Q&A with Judy Yoo from AVING Korea

    PR Newswire recently sat down with Judy Yoo, a global manager of AVING News, Asia Branch, to learn more about the type of stories the publication is interested in and tips that communicators should take into consideration when pitching the media outlet. 1) Could you briefly introduce AVING Korea? AVING NEWS covers inside stories of over 70 global exhibitions each year, including well-known products, forums, manufacturing facilities and laboratories. We also track and review all the latest and cutting-edge products. Our news stories are published in 3 different languages: Korean,…

    Behind The Byline May 31, 2018
  • Media Q&A with The Adventures of Vesper

    [caption id="" align="aligncenter" width="2645"] Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.[/caption] We recently sat down with Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper. We talked about what it is like owning and managing a tech blog, how he has developed his blog in the past years and how he wishes to collaborate with PR & Marketing professionals. 1. What inspired you to become a Tech blogger? There are two people that I look up to; my mom and…

    Behind The Byline April 16, 2018
  • Media Q&A with Michelle Zhu, Online Editor of The Edge SG

    PR Newswire recently sat down with Michelle Zhu to get a sneak peek into the daily routines and challenges of an online editor at The Edge Singapore. Here you will find out more about The Edge Singapore and the type of stories that will attract their attention, plus a scoop on how Michelle decided to step foot into the media industry. 1. Tell us more a bit more about yourself? I started out as a copywriter at Saatchi Lab, a subdivision of Saatchi & Saatchi, about nine years ago. It…

    Behind The Byline January 31, 2018
  • Media Q&A: Focus Malaysia

    Focus Malaysia is a business weekly that publishes news and analysis on issues relating to corporate affairs, small and medium enterprises, economics, personal wealth and current affairs. According to the Audit Bureau of Circulation, it is now the largest circulating business magazine in its category. The magazine provides specialist coverage of companies listed on Bursa Malaysia, property news, the role of small and medium-sized businesses, and personal wealth management issues. Focus Malaysia is also a platform for the discussion of macroeconomic topics such as wealth distribution, sustainability and the impact…

    Behind The Byline September 26, 2017
  • Media Q&A – Korea IT Times

    PR Newswire recently sat down with Yeon Chol-woong, a journalist of 13 years and a founding member of Korea IT Times, to learn more about the type of stories the publication is interested in and tips PR professionals should note when pitching the media outlet. Yeon graduated from the University of Maryland with a major in computer science. He worked at Seoul National University’s nuclear fusion laboratory as a 3D graphics designer prior to joining Korea IT Times. Yeon is currently the IT/Science team leader at Korea IT Times Korea…

    Behind The Byline May 16, 2017