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Tools & Tactics

  • The Earned Media Opportunity

    PR Newswire recently called on Outsell, a research and advisory firm that focuses on the rapid convergence of information, media and technology to conduct an independent research with CMOs and other key marketing decision-makers in the United States on their use of earned media and how earned media plays into paid, owned, and earned aspects of marketing.  The research revealed that the rise of earned media is eroding the growth of paid media.  Although Asia Pacific market was not represented in the research, the findings should be of interest and may…

    Content PR & Marketing July 4, 2016
  • Content We Love: Vivid Sydney’s glow takes over the city

    If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain…

    Content PR & Marketing June 3, 2016
  • Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

    By Niphon Goodyear One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press releases and life in general, you never just want to go through the motions. Go hard or go home. You don’t want to be that guy or girl who goes to the gym and mopes around in the corner doing an occasional set of curls whenever their friends stop replying to them on WeChat. You also don’t want to be…

    Content PR & Marketing September 6, 2015
  • The Case of Moleskines: Old-School is Still In

    The below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst various other digital solutions, one wonders if old-school traditions remain relevant in The Internet of Everything era. Surprisingly, the answer is yes. The consistent double-digit sale growth of the Moleskine proves the relevancy of traditional tools. Their success lies at the core of their brand; the Moleskine has evolved. The analog now has a digital strategy that has aided its exponential growth, such as…

    Content PR & Marketing August 14, 2015
  • 5 ways to use press release analytics to define your international PR strategy

    The world is a big place, but with every passing year, it feels a little smaller. Thanks to e-commerce, goods can be sold anywhere. Search engines allow people to find you halfway around the world, and a bit of cultural immersion is possible through social media. Today’s brands must have a strategy in place for communicating their message across different geographies. In the APAC region, many corporates distribute their news releases globally or within the region through PR Newswire’s solutions and services in order to increase their exposure, expand their media…

    Asia Specials July 6, 2015