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Tools & Tactics

  • Five Ways Brands Can Combat Fake News with Press Releases

    There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before. PR professionals and communicators face the same challenge as the media and must be careful to avoid the appearance of false or deceptive content.…

    Content PR & Marketing April 13, 2017
  • Content Marketing: 55 Proven Ways that will Benefit your Business [Infographic]

    One of the major duties of today’s’ marketing personnel is to create content – be it press releases, blog posts, videos, infographics and etc. In this vast sea of content, it can be hard to stand out from the crowd. To play the game smart, here is a comprehensive infographic about content marketing to get you started. Credit:, a guest contributor of PR Newswire Blog.

    Content PR & Marketing March 15, 2017
  • 4 things PR and IR professionals should know about Shenzhen-Hong Kong Connect

    The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese government to further liberalize mainland markets.  The long awaited stock trading link which started a three-week system test in October is likely to go live as early as November 21.  Another test of global investors’ appetite for Chinese shares, the new tie-up and its predecessor – the Hong Kong and Shanghai Stock Connect which was launched in late 2014, are currently the only direct accesses for…

    Asia Specials November 4, 2016
  • Top 3 Things to Resolve Before a Crisis Strikes

      Last week, the second media coffee event in 2016 was hosted in Hong Kong with a topic “Crisis Communications in the Digital Age”.  The event was physically attended and viewed via live streaming by over 100 corporate communicators and PR professionals.  Three veteran speakers from the media and public relations industry provided their views, insights and personal experience when dealing with crisis.  The event was recorded and before it becomes available for viewing, the following blog provides a good overview of the fundamental steps that are required to kick start your planning before…

    Asia Specials October 4, 2016
  • Startup PR 101: 7 rules to live by for BETTER media coverage

    The best way for any startup to gain media coverage is to learn from successful entrepreneurs and experienced editors. Gaining insights from Leo Widrich, Co-Founder of Buffer (a software application designed to manage accounts in social networks), Victoria Ho, Editor of Mashable Asia, and Tim Neesham, Editor of PR Newswire Asia, here are 7 ways to get media coverage for your startup. [Tweet “Startup PR 101: 7 rules to live by for BETTER media coverage”] 1) Think like a journalist; learn to tell stories by setting up a blog When…

    Content PR & Marketing August 10, 2016