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Tech Trends

  • Safeguarding Brand Visibility on Social Networks

    [caption id="attachment_1670" align="aligncenter" width="2998"] Source: We Are Social’s Social, Digital & Mobile in APAC in 2014 report[/caption] Asia-Pacific covers over half the world’s active social media users, so it’s no wonder many businesses invest in social media. However, with technology advancing and social media networks competing for a bigger piece of the pie in the social space, it is crucial not to put all your eggs in one basket and safeguard brand visibility – make your website or blog the center of your brand’s online universe. Sarah Skerik, PR Newswire’s vice president…

    Content PR & Marketing July 7, 2014
  • Paid, Posted, Delivered: What Does the Growth of Native Advertising Mean for Press Releases?

    The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…

    Content PR & Marketing February 14, 2014
  • Planning for News Distribution in Asia-Pacific

    Brands spend a lot of time and resources creating news and branded content, surprisingly some of these news-worthy content are just sitting on their websites. Of course not all news are suitable for wider distribution, that is why you have to plan and strategize what goes further than your owned channels, and what doesn’t. That’s a topic for another blog post, but if you do want to distribute your news, what should you be considering? 1. Surfacing content in a sea of information With a growing number of social media…

    Asia Specials February 12, 2014
  • Use QR Codes to Bolster the Effectiveness of Your Release

      Going the safe route with your press releases does little to separate your release from the countless thousands of others going out each day. The proven, safe way lacks innovation, while shaking things up a bit by including QR codes in marketing materials can reap massive benefits. While you don’t have to create the world’s largest QR code, you can still effectively utilize one by plugging it into a press release. Invented a bit before their time, QR codes didn’t make much of an impact at first, but they…

    Online Influence July 18, 2013
  • China Trends: WeChat Could be China’s First Well-Known Global Brand

    Like Heraclitus said, the only constant is change. And in the digital age, change comes fast and furious, indeed. When we last left WeChat, their registration numbers for 2012 had just come out and the service was making its first forays into the West. There were over 300 million users of the free messaging service in China, and the first few million users outside of China had started signing up. Six months on from our mention, WeChat (or “WeiXin” (微信) as it’s known domestically), has boomed steadily within China and…

    China Comprehensive July 10, 2013
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