SHANGHAI, Oct. 6 /PRNewswire-Asia/ -- adidas, one of the world's leading sports brands, today announces its new presence at the Shanghai International Financial Center (IFC), located in Lujiazui CBD, Shanghai. Occupying 550 square meters of Basement 1 of the IFC mall, the brand new adidas store opening today will offer both adidas Sport Performance and adidas Originals products.
"As one of Shanghai's premium shopping destinations, the IFC Mall is where many top-tier international brands gather. Due to the IFC mall's unrivalled benefits to provide customers with the most comfortable and respected one-stop shopping experiences, adidas has chosen to be in this particular location. We sincerely hope to provide sports fans and fitness-loving consumers with a unique shopping experience," says Colin Currie, Senior Vice President, Marketing & Sales of adidas Greater China Area.
Inheriting the classic and iconic three-stripe design, the new adidas store at the IFC Mall combines black, white and grey as its main color theme. A simple, spacious and premium in-store plan, together with eye-catching product displays and harmonious colour layouts, seek to round off a pleasant shopping environment for all. As one of the special features, an interactive section is set up in the new store, which allows consumers to learn about the most innovative sports technologies and fashion trends through interactive computer screens.
In order to cater to different consumer needs, the new adidas store at the IFC Mall will offer both Sport Performance and Originals products. Covering eight categories including basketball, football, training, running, tennis, golf, outdoor, and indoor, the adidas Sport Performance products will meet different sporting needs for both sports professionals and fitness lovers. In addition, adidas Originals favored by fashion seekers will also be in stock with their new fall/winter collections.
During its opening, the new adidas store at IFC Mall will offer consumers a gift pack with all purchases of 680 RMB or more to show their gratitude to all brand lovers.
