NIVS IntelliMedia Announces Entrance into India Market with Contract for $1.7 Million in Custom Mobile Phones

HUIZHOU, China, Feb. 16, 2011 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc. ("NIVS" or the "Company") (NYSE Amex: NIV), a comprehensive consumer electronics company that designs, manufactures and sells intelligent audio and visual products and mobile phones, announced that it has entered the India market with a contract for a minimum of approximately $1.7 million in custom mobile phones, for an expected delivery over a five month term.

The tentative agreement for the custom handsets was originally signed in November 2010, contingent upon approval of a 2,000 unit test-run in January 2011.  NIVS has announced the receipt of approval from the client that the test-run was considered a success, and will therefore start production of the remainder of the $1.7 million worth of units commencing immediately.

The custom handsets will be sold under the NIVS brand name and will be primarily targeted as a mid-level phone in India, which consists of 2G capable devices. The phones work on the GSM 900 and DCS 1800 bands, they have a 1.8" TFT screen, and Bluetooth capabilities.

"We are pleased to announce our first mobile phone contract to the Indian market," said Tianfu Li, NIVS' Chairman and CEO.  "The contract is for a minimum of $1.7 million with the potential for more, based on our initial negotiations with the distributor.  This order is a significant milestone for NIVS, as it not only represents our first expansion of NIVS branded cell phones outside of China's domestic market, it also represents a new revenue opportunity as we begin to cater to India's burgeoning population and rapidly expanding network of mobile phone subscribers."

With a population of 1.2 billion, India has seen very strong growth in mobile phone market in the last few years.  According to the Telecom Regulatory Authority of India, the country currently has the 2^nd largest mobile phone market after China, with an estimated 752 million mobile phone subscribers as of February 2011.  Based on Informa Telecoms and Media's latest forecast, India is the fastest growing telecommunications industry in the world and it is projected that India will have 1.159 billion mobile subscribers by 2013.

NIVS is implementing various corporate growth initiatives for 2011, with a particular focus on its fast-growing mobile phone business, and is committed to establishing itself as China's preeminent integrated consumer electronics company.  The Company will continue to focus on innovative research and development and expects to expand its product portfolio with increasingly popular consumer electronics devices in China and in other high growth markets in Asia, including India's growing mobile market.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group (NYSE Amex: NIV) is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products and mobile phones in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

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Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the Company's business and operations; business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

CONTACT: Company Contact -- Alex Chen, Chief Financial Officer, United States,

+1-646-380-2454, or achen@nivsgroup.com, or Jason Wong, Vice President Investor Relations, +86-138-299-16919, or jason@nivsgroup.com; or Investor Contact -- Trilogy Capital Partners – Asia, Darren Minton, President, Toll-free: 800-592-6067, info@trilogy-capital.com