Apple mobile devices, especially iPad, widely used across region
SINGAPORE, Dec.13, 2011 /PRNewswire-Asia/ -- Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple's significant market share in South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile population.
11.8 million Internet users, attributing to 53.1 percent of the SEA e-mobile population, used leading Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Thailand and Singapore, used by over 70 percent of the local e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device with 37.51 percent share, iPad has the highest usage compared to other mobile devices in all other SEA countries.
| Apple SEA Market Share Month Ending October 2011 Source: Effective Measure |
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| SEA Countries | Apple Share (%) of e-Mobile Users per Country | Top Apple Device and (%) Share of e-Mobile Population per Country |
| Thailand | 79.6% | iPad -- 47.9% |
| Singapore | 75.8% | iPhone -- 37.5% |
| Philippines | 69.2% | iPad -- 43.7% |
| Malaysia | 57.1% | iPad -- 34.6% |
| Vietnam | 33.7% | iPad -- 17.1% |
| Indonesia | 10.06% | iPad -- 10.0% |
In the month ending October, 14.6 million e-mobile users, accounting for 65.7 percent of the SEA e-mobile population, used mobile devices manufactured by Apple, RIM, Nokia and Samsung. Blackberry ranked third with 6.9 percent share, while Samsung rounded off the list with a collective 2.6 percent share.
| Top Manufacturers of Mobile Devices in SEA Month Ending October 2011 Source: Effective Measure |
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| Rank | Manufacturer | Type of Mobile Device | Device Share (%) of e-Mobile Users |
| 1. | Apple | iPad | 32.0% |
| 2. | Apple | iPhone | 19.1% |
| 3. | RIM | BlackBerry | 6.9% |
| 4. | Apple | iPod Touch | 1.9% |
| 5. | Nokia | Smartphone | 2.8% |
| 6. | Samsung | Galaxy Tablet | 1.4% |
| 7. | Samsung | Galaxy Smartphone | 1.2% |
Notes
Information generated for this document is based on Effective Measure's mobile data on SEA's online population in the month ending October 2011.
The SEA countries measured:
About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.
For more information on this topic, or an interview request with a digital specialist, contact Effective Measure Marketing Executive, Sheeda Cheng at media@effectivemeasure.com or +61 3 9023 9003
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