BEIJING, Jan. 7, 2015 /PRNewswire/ -- On the evening of Jan. 7, after the 2014 sales report release of several property developers, Evergrande released its annual sale report to announce its sale in 2014 exceeding RMB 130 billion, accounting for 119.6% of the target sale, which allows the Group to top the list of target sale achievement and claim the title of 2014 property sale in China even in a time of property market adjustment. An original report from Sina Leju follows.
According to the announcement, the sale of the Group in 2014 hit RMB 131.51 billion with a year-on-year increase of 31% while the area sold in the year reached 1,8198,000m2 with a year-on-year increase of 22.2%. The Group enjoyed a year-on-year increase of 437.8% in December last year with monthly sale hitting RMB 10.81 billion, and the area sold in the month was up to 1,517,000 m2 with a growth of 428.6% on a year-on-year basis, allowing the Group to enjoy overwhelming advantage in growth over counterparts of the industry.
Evergrande's dramatic growth in annual performance rests on its strong momentum in monthly sale. As shown in the performance report, the monthly sale of the Group in 2014 has exceeded RMB 10 billion for 8 times, allowing Evergrande to maintain its leading position in target sale achievement. The first-11-months sale of the Group was up to RMB 120.7 billion, making Evergrande the first one of the industry to exceed its annual target sale.
It is also revealed in the announcement that the Group's target sale in 2015 will increase to RMB 150 billion, a figure increased by RMB 40 billion compared with that in 2014 with a year-on-year increase of 36.4%, it will be a new target sale with highest growth since its stock exchange listing. The stable growth of sale and the target sale in the coming year indicate that Group management is optimistic about property market in 2015.
Evergrande has enjoyed a stable and sound growth in performance with target sale excess for 6 years in a row since its stock exchange listing. The annual sales of the Group from 2009 to 2013 were RMB 30.3 billion, RMB 50.4 billion, RMB 80.4 billion, RMB 92.3 billion and RMB 100.4 billion respectively, and the annual sale even exceeded RMB 130 billion in 2014 with a dramatic growth, allowing the Group to rank first in sale among domestic proper developers.
It is the extensive layout of projects, along with the efficient turnover and market-accommodative sale strategies, that allows Evergrande to break its record of sale in 2014 even in a time confronted with property market adjustment and market segmentation.
