SHANGHAI, Nov. 4, 2015 /PRNewswire/ -- Auditoire announces its development in Hong Kong, extending international services of experiential marketing to clients based in southern China and Asia-Pacific.
Headquartered in Paris, Auditoire has been operating in France for the last 26 years. As the most awarded event agency in its market, it currently produces more than 250 events a year and consists of five offices in: Paris, Shanghai, Singapore, Dubai and Doha. Its rapid growth in Greater China accounts for 20% of the agency's global business, making the development of an office in Hong Kong an imperative action to reinforce Auditoire's global presence in Asia-Pacific.
Cyril Giorgini, Auditoire Worldwide Chief Executive Officer said, "The establishment of Auditoire China in 2006 reflected our conviction and strategy of offering world class experiential marketing services to clients in the Chinese market. Almost ten years later, our growing presence in this market makes extending our services to Hong Kong an indispensable action to better serve our clients in the region."
Additionally, the Hong Kong office will serve as an international hub for Auditoire's global network, providing cross continental and brand communication solutions for all offices and clients.
"Global brands need global partners. We are living in an interconnected world characterized by growing interdependence and new forms of cooperation that transcend national and cultural borders," said Antoine Gouin, Managing Director of Auditoire Asia. "The presence and international development of Auditoire in Asia-Pacific is quickly intensifying. We now have offices in Shanghai, Hong Kong and Singapore. In order to provide the best services, the steady expansion of Auditoire in key strategic locations will allow us to fulfill the current and future needs of our clients as well as our own," he added.
Béryl Bocquet, having recently moved to Hong Kong with her family, will be joining Auditoire as General Manager for the Hong Kong office. With over fifteen years of experience in the industry, Béryl worked at Auditoire Paris for six years as Project Director and nine years at Dassault Systèmes, where she led international events for marketing communications and formed an international team of event planners across fifteen countries to deliver a target of 400+ events per year.
"I am driven by the emotional connection between brands and audiences," shared Bocquet. "It is with great pride that I return to Auditoire and take part in its Asia-Pacific expansion. I do believe the Hong Kong office will benefit from both local and international opportunities," she added.
"Béryl's double course in agency and enterprise is a tremendous asset for both our customers and the agency. I am thrilled Auditoire can once again benefit from her skills and leadership which will be a decisive factor to achieve our business goals at an international level," added Giorgini.
About Auditoire Global
Auditoire (www.auditoire.com) is a leading experiential marketing agency and an innovative storyteller for prestige brands and corporations. Headquartered in Paris, the agency offers local knowledge with international expertise. It counts with six different offices worldwide including: Paris, Shanghai, Hong-Kong, Singapore, Doha and Dubai. The core proficiencies of Auditoire lie in the production of: Grand ceremonies, product launches, fashion shows, luxury functions, exhibitions, road shows, corporate conferences, VIP parties, PR media functions and production solutions for customer needs across Europe, Africa, the Middle East, and Asia.
