Naterra International Launches its First Brick-and-Mortar Store in Korea
DALLAS, July 11, 2016 /PRNewswire/-- Today, Naterra, the leading and trusted developer of beauty, personal care and baby care products in the U.S., celebrated the soft opening of its Naterra Korea store on luxury high-street Cheongdam crossroads. The impressive new retail space will serve as the official Korean flagship store for Naterra and the home of TIGI, the popular global professional cosmetics and hair care brand.
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"For generations, Naterra has been committed to developing and manufacturing personal care products of the highest quality to promote a better lifestyle," said Jin Song, CEO of Naterra. "Introducing Naterra to Korea was an essential and a pivotal move for our company as we know this market has great enthusiasm for groundbreaking beauty and personal care offerings. We are confident that the Korean corporate team will have a very successful launch and continue our legacy."
The newly opened 5,000-square-foot Naterra Korea retail space will feature striking displays showcasing products from TIGI's hair care lines - Bedhead and S Factor - as well as TIGI Cosmetics. Naterra Korea will also carry additional Naterra owned personal care brands, including high-performance botanical skin care brand Wildflowers, leading body and skin care brand Tree Hut and trusted baby care brand Baby Magic.
As the Naterra brand continues to expand globally and become an established leader of beauty, personal care and baby care in Korea, the company will open a new corporate office which will be housed in the Naterra Korea retail space. The Naterra team will use this corporate space to lead operations and develop plans for further expansion in the country.
"In the USA, working with Naterra has brought an expertise that's allowed our business to move forward with integrity and creativity, allowing us to maintain our position as a product company for the professional hairdresser," said TIGI Founder, Anthony Mascolo. "We are very positive about working with Naterra as our official partner in Korea and developing a stronger relationship with top salons and stylists in Korea."
In celebration of the opening, the store will have a grand opening event on August 30, 2016. Additionally, Naterra Korea will host an Experience TIGI by TIGI Professionals event with hairstylists and makeup artists for three months, starting August 2016.
Naterra currently also operates in the United States and multiple markets in Asia Pacific and South America.
For more information on Naterra and its brands, visit www.naterra.us.
About Naterra:
Based in Coppell, Texas, just outside of Dallas, Naterra International is housed with a new, one of a kind cosmetic manufacturing plant with state of the art capabilities. The 320,000 square foot landmark manufacturing, distribution and research facility adheres to the strictest of quality control measures to provide custom formulations of innovative goods. Priding itself on research and innovation, Naterra stays ahead of the marketplace trends to consistently produce the latest and greatest products. Naterra is home to household name brands like Tree Hut, Baby Magic and more.
