SAN FRANCISCO, Aug. 30, 2017 /PRNewswire/ -- YouAppi (http://www.youappi.com), a leading mobile growth marketing platform for premium mobile brands, today announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world's hottest mobile brands. YouAppi's platform is the first of its kind in delivering unprecedented insight into the mobile user experience, leveraging Artificial Intelligence and machine learning to analyze 66 unique data parameters across 4,200 apps and mobile sites, in use by two billion people in over 200 countries and territories.
"A full 86 percent of mobile marketers today identify user acquisition as their highest priority," said Moshe Vaknin, founder and CEO at YouAppi. "With the challenges around a crowded marketplace, shifting consumer preference and an ever-changing technology landscape, marketers need one comprehensive platform that delivers the acquisition, engagement and retention necessary to meet demanding KPIs. To date, YouAppi has driven more than 35 million app downloads of top tier brands around the world, and we do it with unparalleled transparency and safety."
The 360 Degree Growth Marketing Platform is the next generation of YouAppi's OneRun platform, and works across six distinct pillars to deliver a highly optimized user journey that begins with awareness, propels toward purchase and continues to deliver via re-engagement. YouAppi currently represents 470 of the top brands in the world and oversees nearly 17,000 unique campaigns, collecting unprecedented data insights across two billion users and 100 billion monthly impressions.
"We're constantly looking to acquire quality users who will be long-term players of our games, and The YouAppi platform delivers the exact type of users that BitMango finds valuable," said Woosik Seong, user acquisition manager at BitMango. "Their team is not only easy to work with, but dedicated and always prompt. Working with YouAppi has really empowered us to achieve our KPI goals."
The platform's six pillars include:
About YouAppi
YouAppi is a fully managed growth-marketing platform for premium mobile brands. YouAppi's 360 Degree Growth Marketing Platform combines the power of machine learning, with YouAppi's proprietary predictive algorithms and cohort technology, to analyze the mobile content consumption patterns of over 2 billion users, converting data into profitable users.
Headquartered in San Francisco, YouAppi has 12 offices across eight countries in Asia, Europe and North America. Follow us on Twitter, Facebook or LinkedIn, or for more information, visit www.youappi.com.
All trademarks contained herein are the property of their respective owners.
Media Contacts: |
|
Jennifer Shambroom |
Natalee Gibson |
CMO, YouAppi |
Mercury Global Partners for YouAppi |
+1 415 278 1727 |
+1 720 648 5784 |