The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.
The purpose of the Knowledge Centre is to offer public relations advice and strategies, how-to articles, thought leadership pieces and other information to help you make your public relations, investor relations, marketing and multimedia broadcast campaigns more effective.
Here you’ll find the latest information on everything from online public relations to multimedia broadcast PR.
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Today, influencers and contacts come from all corners of the digital landscape. They range from large media outlets with broad audiences like The New York Times and The Wall Street Journal...
The United States (U.S.) has the most developed media networks in the world. Since the U.S. is a global media center, both its traditional media and digital media have big impacts on the world.