The principles of strong communications haven’t changed, but the way campaigns are executed is evolving in the new media age. Interactive media is leveling the playing field and the rules of success are still emerging.
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Today, influencers and contacts come from all corners of the digital landscape. They range from large media outlets with broad audiences like The New York Times and The Wall Street Journal...
The United States (U.S.) has the most developed media networks in the world. Since the U.S. is a global media center, both its traditional media and digital media have big impacts on the world.
Changes in internet and smartphone usage behaviors in Thailand have driven changes in the consumption of traditional media. The popularity of traditional media, particularly print media like newspaper...