PR Newswire Media Coffee Singapore Add to Calendar

Building Brand Engagement Through Online Video

For the past year or so, we have seen tremendous growth in online video creation and distribution amongst our clients for PR and more recently, for content marketing purposes. PR Newswire released the results of a study of press releases and media reports which conveyed that, including video and other multimedia assets generates almost fifty times more views than plain text messages. More recently, in our 2013 video marketing survey, 81% of respondents think video is an effective marketing tool. While we are producing more videos each year, do brands get it right every time?

Neal Moore, Co-Founder & CEO of Click2View Asia will be sharing his insights on how to create compelling videos so that your content could be the main attraction and how to build your own audience for life instead of renting it for a campaign. With more than 20 years of experiences as a Reuters journalist in Asia, Europe and the America, John O’Callaghan, Director of Publishing & Partnerships Southeast Asia of Edelman, will share his views on how PR and marketing professionals could better utilize their multimedia content in this changing media landscape. Finally, Royce Shih, Vice President Asia Pacific Sales & Marketing of PR Newswire, will also discuss the importance of having a strategy to distribute branded news and content, with tips and case studies of how video content could be better amplified.

Register here:  http://bitly.com/1BUwzPZ

PR Newswire Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.