Welcome to LEAD

Asia’s premium event for the modern marketer returns in 2017, hot on the heels of our best ever event in 2016. With more than 600 leading marketing players attending the 2017 edition, we’ll explore the four key pillars of marketing success:

Loyalty

Ideas, strategies and technologies to drive customer loyalty

Experience

Innovations from across Asia that are redefining the customer experience 

Analytics

Actionable insights from your data, to better serve your customers 

Digital

The latest trends for digital marketers