Dangdang Announces Senior Management Stock Purchase Plan

BEIJING, June 17, 2011 /PRNewswire-Asia/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced that Ms. Peggy Yu Yu, Dangdang's co-founder and executive chairwoman and Mr. Guoqing Li, Dangdang's co-founder, director and chief executive officer, intend to use their personal funds to purchase up to an aggregate total of $2 million worth of the Company's American depositary shares ("ADSs") in open market transactions within the next six months.

"We have strong confidence in Dangdang's business and financials," said Ms. Peggy Yu Yu. "The Company is on track to execute its business plan and will continue to strengthen its leading position in media sector and to accelerate growth rate of its general merchandize business."

The share purchases will be made subject to applicable legal restrictions and other factors and in a manner consistent with Dangdang's securities trading policy and applicable securities laws.

About Dangdang

E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG) is a leading business-to-consumer e-commerce company in China. On its website dangdang.com, the Company offers more than 630,000 books and other media products as well as selected general merchandise products, including beauty and personal care products, home and lifestyle products, and baby, children and maternity products. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang's nationwide fulfillment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts in this press release are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Dangdang does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this press release, and Dangdang undertakes no duty to update such information, except as required under applicable law.