BEIJING, May 17, 2016 /PRNewswire/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced that the board of directors of the Company (the "Board") has received a non-binding proposal, dated May 17, 2016, from Ms. Peggy Yu Yu, Chairwoman of the Board, and Mr. Guoqing Li, Chief Executive Officer and director of the Company (together, the "Buyer Group"), to acquire all of the outstanding shares of the Company not already owned by the Buyer Group at US$6.50 per American depositary share ("ADS", each ADS representing five Class A common share) or US$1.30 per common share in cash, subject to certain conditions. A copy of the proposal letter is attached hereto as Exhibit A.
The special committee of the Board (the "Special Committee"), formed to consider the original proposal by the Buyer Group, dated July 9, 2015, is evaluating this revised proposal with the assistance of its financial and legal advisors. The Special Committee cautions the Company's shareholders and others considering trading in the Company's securities that no decision has been made by the Special Committee or the Board with respect to the revised proposal. There can be no assurance that any definitive offer will be made, any agreement will be executed or that this or any other transaction will be approved or consummated.
About Dangdang
E-Commerce China Dangdang Inc. is a leading business-to-consumer e-commerce company in China. On its website dangdang.com and through mobile Dangdang, the Company offers books and media products as well as selected general merchandise products including fashion and apparel, baby, children and maternity and home and lifestyle products, among others. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang is transforming itself into an integrated online shopping experience with prominent destination categories. Dangdang's nationwide fulfilment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers. For more information, please visit ir.dangdang.com.
Investor Contacts:
Ye Ji
Investor Relations
E-Commerce China Dangdang Inc.
Phone: +86-10-5799-2306
E-mail: ir@dangdang.com
Elaine Ketchmere, CFA
Compass Investor Relations
+1-310-528-3031
Email: eketchmere@compass-ir.com
Exhibit A
May 17, 2016
The Board of Directors
E-Commerce China Dangdang Inc.
21/F, Jing An Center
No. 8 North Third Ring Road East
Chaoyang District, Beijing 100028
People's Republic of China
Dear Directors:
Reference is made to the non-binding preliminary proposal, dated July 9, 2015 (the "Original Proposal"), made by Ms. Peggy Yu Yu, Chairwoman of the Board of Directors of E-Commerce China Dangdang Inc. (the "Company"), and her spouse, Mr. Guoqing Li, Chief Executive Officer and director of the Company (together, the "Buyer Group") to acquire all outstanding common shares (the "Shares"), including shares represented by American depositary shares ("ADSs", each representing five Class A Shares), of the Company not beneficially owned by the Buyer Group in a going-private transaction (the "Acquisition").
We very much appreciate the time spent and efforts made by the special committee (the "Special Committee") of the Company's board of directors and its advisors so far to facilitate our due diligence and negotiate the definitive agreements providing for the Acquisition. We are submitting this revised non-binding proposal to reaffirm our interests in the Acquisition and to revise our offer price (the "Offer Price") to US$6.50 in cash per ADS, or US$1.30 in cash per Share.
Our decision to revise the Offer Price has been a difficult one to make but is necessitated by the tougher than expected market conditions facing the Company and the global economy. In particular:
In closing, we continue to be fully committed to close the Acquisition and believe that the Acquisition provides full value to the Company's shareholders. We hope that the Special Committee will give prompt consideration to our proposal, and we are prepared to execute definitive agreements on an expedited basis and work together with the Special Committee to bring this Acquisition to a successful and timely conclusion.
Should you have any questions regarding this proposal, please do not hesitate to contact the undersigned.
/s/ Peggy Yu Yu
Peggy Yu Yu
/s/ Guoqing Li
Guoqing Li
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