SINGAPORE, June 27, 2016 /PRNewswire/ -- 1World Online has entered the Singapore and South East Asia markets through its new marquee client, Singapore Press Holdings (SPH).
1World provides Web and mobile-based engagement applications, online advertising venues, and analytics for publishers and brands. As part of its global expansion strategy, 1World has been investing in the Asia region and sees this SPH relationship and 1World's new Singapore office as a gateway to all of South East Asia.
Singapore Press Holdings is Asia's leading media organization with a history of over 30 years. The English/Malay/Tamil Media group holds print and digital operations for top leading publications such as The Straits Times and The Business Times. SPH publishes newspaper titles in four different languages and receives an average of 2.8 million readers per day, with digital properties reaching 27 million monthly uniques.
Prior to signing on as a 1World client, 1World and SPH worked together during the recent Singapore Jazz Festival, an annual international music festival that holds performances by a variety of artists that come from all around the world. In an effort to gain traction with Millennials, 1World provided interactive polls and quizzes to engage the audience and promote the event. 1World's unique platform perfectly fit Internet usage trends of this specific target audience. The final result was 550,000 impressions, 270 additional ticket purchases - a 244% return on investment - and a new channel of advertising.
SPH has since actively used 1World tools for greater reader insight and content discovery on sites like AsiaOne and Stomp. With over 6 million impressions, reaching impressive reader engagement rates up to 16% on editorial polls and quizzes deployed, SPH has realized tangible results with minimal effort.
Recent successful deployments include client campaigns where tools by 1World were used by SPH's content marketing hub, BrandInsider.
"Through this agreement we have enabled our editorial teams and advertisers alike to use the 1World tools in order to increase reader engagement and deepen the understanding of our readers," says Huishan Lim, Head of Product Development at SPH Digital.
"SPH is using 1World tools in its publications, with advertising natively integrated to gain additional revenue. This partnership is strategically very important for 1World in our effort to expand our business in this region. SPH holds a very high standard on their publications and is very well regarded in the region, making them a perfect partner for us," says Mikael van der Sluis, General Manager of 1World South East Asia.
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About 1World Online
1World provides for brands and publishers simple but effective engagement applications, unique engaging content, ongoing market research, online advertising and promotion capabilities, and insightful end-user analytics. 1World is headquartered in Silicon Valley and has offices in San Jose, CA, on the USA East Coast, Europe, India, Japan, Ukraine and now Singapore. Please visit us at http://www.1Worldonline.com
