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Generated GMV more than IDR 1.6 Trillion, Lazada smashed a new Record for 11.11

2017-11-14 17:55
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JAKARTA, Indonesia, Nov. 14, 2017 /PRNewswire/ -- Southeast Asia's leading eCommerce company, Lazada, has kicked-off its month-long Online Revolution campaign with a new sales record for 11.11. Exclusively for Online Revolution 11.11, Lazada Group across 6 countries generated more than IDR 1.6 Trillion of Gross Merchandise Value (GMV), a 171% year-over-year growth. While for Indonesia, during 11.11 last Saturday, Lazada Indonesia experience almost 7x Gross Merchandise Value (GMV) uplift compare to average normal day. This also marks the beginning of Online Revolution Month which will continue well into Hari Belanja Online Nasional (Harbolnas) in 12 December (12.12).

Lazada Cimanggis Warehouse
Lazada Cimanggis Warehouse

In a single day, shoppers in Southeast Asia ordered 6.5 million items, an explosive growth of 191% over last year. They snapped up popular items from a wide range of categories such as mobile phones, diapers and women's fashion. Over 70% of orders were placed from mobile devices, emphasizing that the combination of meteoric smartphone adoption and a fast-growing middle class is a key driver of the Online Revolution.

Co-CEO Lazada Indonesia, Florian Holm said: "For Indonesia, we aim to provide our customers across the archipelago with access to a wide range of products with deals and discounts that were previously available only in the big cities. We continue to work tirelessly with our brand partners and sellers, to provide consumers with the same shopping opportunities, no matter where they are based. Currently with Fulfilment By Lazada (FBL), more that 50% of our customer's order were delivered from our warehouse, so we can deliver the item faster, this is one of our ways to increase customer experience."

"For Lazada Indonesia the top 5 favourite categories during the 11.11 Online Revolution campaign were, Gadget; Fashion; Digital products, such as top-up and voucher; Toys and Baby products; and Beauty products. With visits to Lazada.co.id having increased more than 100% compared to last year's Online Revolution, I firmly believe that our variety of innovations, facilities and programs set us apart in the eyes of our consumers," added Florian.

Upcoming Harbolnas -- Mark Your Calendars for More Blockbuster Deals!

The Online Revolution shopping spree continues until Harbolnas. During the upcoming 4 weeks, Lazada will continue to offer various promotions from local and international brands, as well as from our trusted sellers. Stay updated on several more innovations and exciting programs from #Menuju12.12 as part of Lazada Indonesia's commitment to delivering the best online shopping experience.

About Lazada

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 250 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

In 2016, Lazada Indonesia was awarded with the Platinum Award as the best e-Commerce of Indonesia in the Consumer Choice for Business to Customer (B2C) category. Lazada Indonesia also won Wow Brand Award as the best Brand for e-commerce from Marketers in early 2017. Lazada also received an award as Line-Official Account Award for Outstanding Campaigns on the same year.

About Online Revolution Lazada

Online Revolution Lazada is the biggest online shopping event in South East Asia. Started since 12 December 2012 (12.12) Lazada has introduced the consumers to comfort and that "plus" value from shopping online, which then triggered the online shopping hype, which now has become the most anticipated annual event. Each year, there is an increase of consumers from different cities and remote areas in Indonesia who take advantage of this online shopping event -- to get the best offers from international and local brands, which were not available before.

Last year, shoppers ordered two million items in just the first day of the event. This year, the highlights of Online Revolution will be on 11.11 (11 November) and 12.12 (12 December)., and specifically in Indonesia, it's going to coincide with Harbolnas. By the theme of 'Diskon Mengguncang Semesta', shoppers from Indonesia can enjoy different unique offers on products from all over the world -- starting from cosmetics, clothes and fashion accessories, to TV and other electronic goods, household needs to pet food.

For more information, please contact:

Astrid Puspitasari

Title        : Head of PR Lazada Indonesia

Email       : astrid.puspitasari@lazada.co.id

Andri Parulian

Title        : PR & Community Manager Lazada Indonesia

Email       : andri.parulian@lazada.co.id

Photo - https://photos.prnasia.com/prnh/20171114/1992066-1

Source: Lazada Indonesia

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