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Midea Unveils New FlexCeramic Hob at IFA 2017, Offering Flexible Cooking Experience

2017-09-20 15:00
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BERLIN, Sept. 20, 2017 /PRNewswire/ -- Leading consumer appliances manufacturer Midea has wowed the 2017 IFA trade show with the unveiling of a new generation FlexCeramic hob that revolutionizes the cooking experience.

The new electric hob highlights a seamless stream of heating power that eliminates temperature fluctuation with continuous heating. A revolutionary step up from traditional ceramic hobs, the new design breaks the intermittent heating mode to achieve continuous, uniform heating even using low-wattage output.

"Midea is thrilled to give the visitors at IFA 2017 the first chance to see the latest innovations. Our new FlexCeramic hob is a game-changer. Midea believes that everyone can be a chef; that's why we not only focused on improving the functions but also included a slide touch control and preset auto cook programs that can handle all tasks from frying, simmering to grilling," noted Shaifei Song, Director of Marketing, Overseas Sales & Marketing Department of Midea's Kitchen Appliances Division.

Thanks to the flexible cooking area, the new Midea FlexCeramic hob makes it possible to cook different foods in pots and pans of various shapes and sizes.

The FlexCeramic hob includes safety measures such as automatic switch off and a child lock to guarantee a hazard-free cooking environment. Its residual heat indicator was designed as an eco-friendly touch that allows users to make use of the free residual heat and reduce energy consumption even further.

The hob also has an elegant and simple design that can fit into different kitchens effortlessly. It's tempered ceramic glass top plate is also easy to clean.

"All products that Midea has shown at IFA 2017 aim to enhance the overall kitchen experience for global consumers. With the FlexCeramic hob, we are rethinking and reinventing the cooking experience to make it more flexible and friendly for home chefs of all levels. It's a smart hob that meets all needs," said Song.

About Midea Kitchen Appliance Division

Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacturers in China. Founded in 1968, Midea is one of the world's largest kitchen appliance suppliers with annual sales revenue exceeding US$2.7billion, and is the world's No. 1 microwave oven and No. 3 dishwasher manufacturer. It operates three production bases and two R&D centers in China in addition to a production base in Belarus and an R&D center in Bologna, Italy.

Source: Midea Kitchen Appliance Division

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