DUBAI, United Arab Emirates, April 12, 2016 /PRNewswire/ -- Mall of the Emirates has launched a new digital initiative targeting Chinese shoppers visiting the biggest and most prestigious lifestyle and luxury shopping destination in the Middle East.
A mobile app designed especially for the Chinese market presents a simple, easy-to-navigate guide to Dubai's enormous "shopping resort" showcasing a mammoth array of more than 630 international brands.
The customised content explains all Chinese visitors need to know about Dubai and Mall of Emirates before they even arrive.
It provides a comprehensive gateway in advance of visiting with a Holiday Planner & Download Directory, as well as tourist and beach attractions, local weather, travel tips, VIP Tours booking and store locator.
When in Dubai, the home screen adapts automatically with essential information about shopping at Mall of the Emirates.
Links detail the staggering range of luxury fashion houses and brands, jewellery and watch designers, and a multitude of dining and entertainment options.
Additional helpful links even include a currency converter and tip calculator.
Dedicated sections extend to beach destinations, nearby leisure activities, site-seeing and VIP Tours, and 5-star hotels connected to Mall of the Emirates.
The digital guide complements a 'red carpet' welcome for Chinese visitors to Mall of the Emirates which also includes Mandarin speaking assistants, exclusive offers to Chinese shoppers and shuttle services -- as well as Union Pay acceptance for ease of credit card spending.
The new initiatives were unveiled by Mall of the Emirates during a Dubai Toursim Roadshow 2016 to China from March 2-12, with promotions in Shenzhen, Wuhan, Yinchuan, Lanzhou and Urumqi.
The roadshow targeted China's independent tour operators (FITs) and MICE business, with Mall of the Emirates meeting over 30 key buyers, along with presentations to over 300 key industry stakeholders.
Mall of the Emirates is the flagship of the Majid Al Futtaim retail empire, which also operates the shopping hubs of City Centres Deira, Mirdif and Me'aisem. Over 630 stores and anchor stores include the world's best-known brands from Borders, Debenhams, Harvey Nichols, Marks & Spencer to H&M, Zara, Phat Farm -- and new luxury Fashion District offers more than 80 of the world's most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel, Christian Louboutin, Versace, D&G, Ferragamo and the Middle East flagship for Prada.
More than 100 international restaurants and cafes range from ski-lodge Apres and South African steakhouse to new arrivals Texas de Brazil and Chinese restaurant Din Tai Fung.
The region's first "shopping resort" also features world-class leisure attractions, headlined by Ski Dubai, the Middle East's first indoor ski resort and one of the biggest tourist attractions in the UAE. It features a 400-metre ski run and the world's first indoor 'black run' down an 85-metre mountain. Adjoining the slopes is a Snow Park play area of sled and toboggan runs, ice slide, climbing towers, penguins and an ice grotto. Recreational highlights extend to a new 24 screen VOX cinema complex -- the largest, most luxurious and technologically-advanced in the Middle East -- and Magic Planet, 9,000 square meters huge games and arcade area for children and young adults, complete with roller coaster, 12 bowling alleys and 180 game machines.
"With growing numbers of Chinese visitors stopping in Dubai to enjoy world-class shopping and duty free prices, we are delighted to make the experience more welcoming and easier for them with this innovative mobile application," said Hussain Moosa, Associate Director for Mall of the Emirates.
Developed & owned by Majid Al Futtaim Properties, it is strategically located in the heart of "New Dubai", at interchange four on Sheikh Zayed Road. It is also home to the Dubai Community Theatre and Arts Centre (DUCTAC), under the patronage of HRH princess Haya Bint Al Hussein, housing a 530-seat theatre, art galleries, studios, music school and library.
For more information, please visit: www.malloftheemirates.com/ch/ or follow Mall of the Emirates on Wechat.
Links to download the Mall of the Emirates Chinese app are also at:
http://www.wandoujia.com/apps/com.belongi.moe_china
http://openbox.mobilem.360.cn/qing/app?sid=3221595&fm
http://www.malloftheemirates.com/media/mobileapp/app-release.zip
https://itunes.apple.com/ae/app/mall-emirates-moe-chinese/id1080191527?mt=8
Note to the Editor: The legal name of this company is "Majid Al Futtaim" and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Mall of the Emirates
Mall of the Emirates is the region's first shopping resort and flagship luxury destination, and welcomes close to 40 million visitors annually. Home to more than 630 international stores, totalling 255,489 sqm of retail space, the mall offers more than 80 of the world's most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel and the Middle East flagship for Prada.
A dining destination with more than 100 restaurants and cafes, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city.
With direct access to the Dubai Metro, the mall's unique family leisure offerings include Ski Dubai - the Middle East's first indoor ski resort and snow park, VOX Cinemas - the largest cinema ever built in the Middle East with a 14-screen entertainment complex, a Magic Planet, and the Dubai Community Theatre and Arts Centre. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.
Mall of the Emirates' AED 1 billion multi-stage redevelopment project, Evolution 2015, completed in September 2015 introduced one quarter of the region's best-loved shopping destination completely new to shoppers, including brands making their UAE debut, new luxury, dining, lifestyle and entertainment concepts, and a retail extension on Level 2.
In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa. For more information, please visit: www.malloftheemirates.com or www.facebook.com/MalloftheEmirates
About City Centre Deira
City Centre Deira is the region's first flagship shopping mall to offer an integrated shopping, lifestyle and entertainment experience, attracting nearly 24 million visitors annually. With 120,000sqm of retail space, City Centre Deira has more than 370 international brands with a broad range of fashion, lifestyle and electronics stores, including Carrefour hypermarket, Debenhams, Paris Gallery, Marks & Spencer, H&M, and Sharaf DG. The mall's leisure offer is highlighted by more than 60 dining outlets, an 11-screen VOX Cinemas, a Magic Planet, a Fitness First facility, and the adjoining Pullman Dubai Deira City Centre Hotel.
In 2014, City Centre Deira received three Gold Awards for Marketing, Sales and PR excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.
City Centre Deira opened in 1995, and is located in the heart of Deira. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.
For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira
About City Centre Mirdif
City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 465 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility.
City Centre Mirdif's unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Magic Planet, Yalla! Bowling, Aquaplay and a 10-screen VOX Cinemas. City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards. City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
For more information, please visit: www.citycentremirdif.com or www.facebook.com/CityCentreMirdif
About City Centre Me'aisem
City Centre Me'aisem is a community-oriented shopping, lifestyle and entertainment destination located in the Me'aisem area of International Media Production Zone (IMPZ) in Dubai. Strategically situated at the intersection of Al Khail Road and Sheikh Mohammad Bin Zayed Road, the mall covers over 23,850sqm of retail space, and is home to 53 international brands, some of which are making their debut in the UAE.
With a focus on delivering an efficient, accessible and personal retail experience, City Centre Me'aisem provides services for the surrounding and neighbouring community with convenient amenities such as Carrefour hypermarket, services in banking, beauty salons, fitness and mobile operators. The mall features City Centre Clinic, a wellness destination addressing the primary healthcare needs of the community. Familiar outlets such as Magic Planet, a diverse range of fashion and lifestyle brands, as well as dining and entertainment venues are also on offer.
Opened in 2015, City Centre Me'aisem is the sixth City Centre mall in the UAE, and twelfth in the region. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
For more information, please visit: www.citycentremeaisem.ae
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to 'create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 13 international markets, employing more than 30,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 19 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and with the Hyperstar brand in Pakistan, operates a portfolio of more than 150 outlets in 13 countries.
Majid Al Futtaim operates 182 VOX Cinema screens and 22 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' and "Voyager" credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also operates in the food and beverage industry through a partnership with Gourmet Gulf.
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