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Prenetics Launches ONEdna in Partnership with HSBC Insurance Hong Kong

2017-04-12 09:00
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--- ONEdna empowers customers with genetic insights to act on for a healthier life

HONG KONG, April 12, 2017 /PRNewswire/ -- Prenetics, the leading genetic testing company in Southeast Asia, announced the launch of ONEdna, an exclusive DNA screening test service in partnership with HSBC Insurance Hong Kong. The partnership sets Prenetics on track to achieving its goal of empowering millions of individuals in Asia with powerful genetic information.

ONEdna provides a comprehensive view and analysis of an individual's genes along with actionable recommendations. The results may give insights into health status and risk for disease, optimal dietary and nutrients response, understanding which medications may work better and an optional cancer screen to identify risk of common cancers:

1.Health risk – Discover one's genetic predisposition for highly preventable health conditions such as heart disease, stroke, high cholesterol, non-alcoholic fatty liver disease, and obesity.

2.Dietary & nutrients – Optimize one's diet by understanding how his/her genes may affect their response to foods and nutrients such as carbohydrates, fats, vitamin C and more.

3.Drug response – Understand how genes may affect an individual's response to over 100 FDA approved medications.

4.Inherited cancer screen [optional screening for those with family history of cancer] – Identify genetic mutations associated with eight common cancers: breast, ovarian, colorectal, melanoma, pancreatic, prostate, stomach, and uterine.

ONEdna is embedded in six designated HSBC protection plans: Jade Universal Life Plan, Goal Access Universal Life Plan, Critical Illness Protection Plan, WholeLife Protection Plan, Lifestyle Wealth Protection Plus and Privileged Term Protection Plan.

Edward Moncreiffe, Interim CEO and Head of Distribution, HSBC Insurance Hong Kong, says, "HSBC's recent Power of Protection survey1 revealed that 69% of people in Hong Kong rank health as their top priority. The people of Hong Kong are becoming more health conscious, and are increasingly proactive in taking preventive measures to keep critical illness from occurring."

"The most important asset people have is their health – as such we believe that providing ONEdna to our customers will give them the information they need to help them better manage their health risks, and adopt appropriate preventive measures to protect their health and live a long, healthy life," Edward continued.

Danny Yeung, Chief Executive Officer of Prenetics, says "Current health practices are reactive, and mainly focused on management and treatment of health conditions. The Prenetics ONEdna test is an innovative solution to make health become more predictive, proactive and preventative. As Genomics plays an increasingly important role in insurance, we are extremely excited to partner with HSBC Insurance Hong Kong in helping customers live proactive, healthier lives."

Prenetics data security standards are designed to fully protect the customers' personal data and privacy. Prenetics will not share or transfer any customers' personal information to HSBC Insurance Hong Kong without customer permission. ONEdna, is a value-added embedded service exclusively for customers of HSBC Insurance Hong Kong.

Disclaimer

The ONEdna service is provided by Prenetics Limited ("Prenetics"), and the accuracy of genetic test is the sole responsibility of Prenetics. For details of the ONEdna test service, please go to www.onedna.co to learn more.

Notes:

1. The Power of Protection is an independent consumer research study into global protection needs and trends, commissioned by HSBC. The findings in Hong Kong are based on a representative survey of 1,002 people aged 25 and over. The research was conducted online by TNS in October and November 2015.

Media contacts:       

Colleen Wong                        
+852-2210-9585                     
colleen@prenetics.com

Prenetics

Prenetics is the leading genetic testing / digital health company in Southeast Asia. Prenetics empowers individuals with valuable health information. With a simple saliva sample, individuals can discover how their genes affects their diet, drug response, disease and cancer risk. This information enables people to make health a choice, by living healthier and proactively preventing diseases. Learn more at www.prenetics.com

The Hongkong and Shanghai Banking Corporation Limited

The Hongkong and Shanghai Banking Corporation Limited is the founding member of the HSBC Group, which serves more than 37 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. The Group serves customers worldwide from around 4,000 offices in 70 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,375bn at 31 December 2016, HSBC is one of the world's largest banking and financial services organisations.

Source: Prenetics

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