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Sitecore(R) Announces Asia Winners of the Sitecore Experience Awards for 2016

2017-03-10 09:00
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-PT Bank Central Asia and Minor Hotels are crowned winners for the Best Content Strategy and Digital Innovation respectively

SINGAPORE, March 10, 2017 /PRNewswire/ -- Sitecore®, the global leader in customer experience management, today announced the complete list of winners of the Sitecore Experience Awards 2016. Every year, the Sitecore Experience Awards honour Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organisation.

The categories for the 2016 awards were:

  • Best Content Strategy: The Best Content Strategy award winner showcases a digital content marketing strategy that transformed an organisation's website from company-centric to customer-centric. This year's winner, PT Bank Central Asia Tbk, illustrated a persona-led content strategy, the research and planning processes that led to persona and content creation, and how content was delivered through relevant channels. Through Sitecore, PT Bank Central Asia Tbk managed to develop analytic ability on their web visitor profile, allowing the bank to make adjustments and improve its marketing strategies to better fulfil its customers' needs.
  • Digital Innovation: The Digital Innovation award showcases marketing teams that have built a truly customer-centric online environment on the Sitecore® Experience Platform™. This year's winner, Minor Hotels, pushed the boundaries of what's possible online; delivering a truly unique and useful site designed specifically for its target group of business and leisure travellers. With a stunning responsive web design and a user-centric approach, the new AVANI Hotels & Resorts is designed to facilitate bookings through seamless user journeys and to improve user engagement within the website. Judges noted that the research involved in planning and designing the project plus Sitecore functionality was instrumental to Minor Hotels' success.

Visit http://www.sitecore.net/Sitecore-experience-awards for a complete list of winners of the Sitecore Experience Awards 2016 across the globe.

"We were thrilled with the turnout of this year's Sitecore Experience Award winners," said Scott Anderson, CMO, Sitecore. "The depth of innovation, thought leadership and customer-centric thinking was the best yet and we are excited to see how future winners will harness the true power of context marketing."

About the Experience Awards

The Sitecore Experience Awards is an international competition held on an annual basis. Winners are selected in several categories within each region. The nominations list is based on input from partners, customers, the press, analysts, and colleagues. Nominees are asked to submit an application outlining how they are using Sitecore to generate amazing experiences that feel personal to every customer and create a powerful brand halo across every channel that delivers real business results. Winners demonstrate creativity in presentation, integration with rich data sources and applications, an ability to educate, inform and motivate to action, and a compelling overall user experience.

Visit www.sitecore.net/Sitecore-experience-awards to learn more about the awards and how to enter.

About Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time -- before, during, and after a sale. More than 4,900 brands -- including American Express, Carnival Cruise Lines, easyJet, and L'Oreal -- have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Media Contact
Jacintha Ng
+65 6361 0250
Sitecore@hoffman.com

Sitecore and Own the Experience are registered trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice.

© 2017 Sitecore Corporation A/S. All rights reserved.

Logo  - http://photos.prnasia.com/prnh/20170309/8521701546LOGO

Source: Sitecore Singapore
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