NEW YORK, August 3, 2013 /PRNewswire/ -- Here is a brief talk shared by B2C SooBest.com, which has a wide range of products such as women clothing, men clothing, fashion watches, fashion jewelry, and more.
To get the permission from our email customers is not a new thing. However, email users' interests in subscribing to websites are always changing, with some subscribers intending to get more content and some subscribers losing interest. For those who lost subscribers, if you are still sending permission-based emails, this is not only ineffective, but you are also wasting your money. So, it is a necessary step to clear your email user database from time to time. Reacquiring the permissions of subscribers is a very effective way to allow you to get a healthier database and improve your ROI.
The following are several tips to reacquire permission emails:
- Clearly state the title, and that you want to re-authenticate subscribers whether to accept your mail or not. You can write the title such as, "your subscription is about to expire, please renew;" "Please verify your email subscription to continue," or other similar subject lines. These words are not too polite in general, but it lets you distinguish those who are not interested in your subscription, and free up your mailing list.
- Emphasizing the value of the subscription by stressing the value that it will bring to subscribers, emphasizing that missed confirmation may cause losses to subscribers.
- Clearly add the options of "continue to subscribe" and "exit the subscription." There is a great deal of misunderstanding in this regard; many marketers generally only put "continue to subscribe" options on the subscription page, and this may lead to many subscribers being frustrated with the lack of an unsubscribe option. This has no effect on your EDM. Actually marketers do need to fear people unsubscribing; in fact research found that with an "exit subscription" button, people continue to subscribe more than unsubscribe! The reasons is with this "exit subscription" button, subscribers feel that you are serious and pay enough attention to their feelings and let they feel their choice is valued! So, they will pay more attention to subscription instead.
- Send a second permission application to those no responding subscribers. Two confirmations is an appropriate figure.
Through the four steps above, you can remove those inactive, unresponsive email addresses from the database or mailing list. Of course, this approach has no lack of dissenting voices because removing potential target customers that are "sleeping" may generate sales conversions in the future.
