HONG KONG, Nov. 18, 2014 /PRNewswire/ -- One of the biggest challenges Marketing and PR professionals are facing is measuring results of their campaign effort; however with new technology advancing and the big boom of social media, there are more and more tools and resources to help make their jobs easier.
For press release efforts, PR Newswire's Visibility Reports offer communications professionals insights into how their releases are resonating with the specific audiences they have targeted with their news. Most importantly, Visibility Reports helps determine their return on newswire investment (ROI). PR Newswire Visibility Reports offer innovative analytics (i.e., Industry Benchmarks, human views versus webcrawler hits) and a breadth of data (i.e., media views, organization views, etc.) which is unmatched by other newswires.
PR Newswire launched a new version of the Visibility Reports (VR3) recently, which was developed to further streamline the interface for clients, making the reports easier to navigate, understand and share. Here are some of the key new features:
To learn more about VR3, please contact our client services team at +852-2572-8228 or email us at hkcs@prnasia.com.
About PR Newswire:
PR Newswire (http://www.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Fern Cheng
Senior Marketing Manager, Asia-Pacific, ex-China
+852-3971-4977
fern.cheng@prnasia.com
Joanna Yip
Marketing Communications Manager
+852-3971-4989
joanna.yip@prnasia.com
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