New Direction of China Art Exhibition Tour Launched

BEIJING, Feb. 9, 2012 /PRNewswire-Asia/ -- Kempinski China Region will cooperate with Italy-China Cooperation Culture Development Company to hold the China Art Exhibition Tour themed "New Direction of Art", which will provide visitors with a rare opportunity to enjoy elegant art by showing the works of many world famous artists, such as Francesco Clement and Mimmo Paladino.

"LOS JUEGOS", Lithograph Hand Colored, by Rafael Canogar

"CYCLISTS", Silkscreen, by Ugo Nespolo

Italy-China Cooperation Culture Development Company has been committed to art communication and promotion between China and foreign countries. Over several years, it has established good partnership with many Chinese and foreign artists. As a European luxury hotel group with more than a hundred year's history, Kempinski has been upholding the fine tradition of supporting the arts and cultural development. This exhibition tour brings together these two parties to promote, encourage and advance cultural concepts and art education. It will be held at Kempinski hotels in Beijing, Suzhou, Wuxi, Xi'an, Yinchuan, Huizhou and Chongqing, lasting half a year in total -- one month at each location.

The art works to be shown at the exhibition tour will come from a wide range of countries, boasting unified style and comparable level with museum collections. Of them, there will be the limited editions of prints made for the Beijing 2008 Olympic Games by 27 world famous artists from 10 countries. They are works with the logo of the Beijing 2008 Olympic Games that can only be used under the authorization of the International Olympic Committee. So far, the Olympic Portfolio has been exhibited at the Imperial Ancestral Temple of Beijing, Qingdao Olympic Museum, Shenzhen OCT Art and Design Gallery, Taiwan Bagua Mountain Museum, Contemporary Art Center in New York, Olympic Museum in Lausanne, Switzerland and many other museums. In addition to high artistic value, the Olympic Portfolio is also of great significance in the collection. Early this year, they were made part of the collection of the British Museum. Taking the concept of art promotion in line with the characteristics of the cities in which the exhibitions will be held, the exhibition tour will cooperate with the Chinese artists from different fields to present more masterworks of Chinese artists to visitors.

The exhibition tour will be launched at the Kempinski Hotel Beijing on February 16, 2012. The opening cocktail party will be held and guests from embassies, companies, media and art circles will witness the launch of the event and be the first to enjoy most of the exhibits.

About Kempinski: Created in 1897, Kempinski Hotels is Europe's oldest luxury hotel group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 71 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotels.

To book or for further information visit www.kempinski.com/press ; www.globalhotelalliance.com

About Italy-China Cooperation Culture Development Company Italy-China Cooperation Culture Development Company has for many years been engaged in cultural and art promotion and communication. It has held a great number of art exhibitions of both domestic and foreign artists in many Chinese and foreign cities. In addition, it has been highly motivated to participate in cultural communication events in different countries.

In 2006, on the occasion of the Italian Culture Year, the company held the exhibition themed "the Dream World of Joan Miro" at Beijing Capital International Airport in cooperation with the Italian embassy in China. It was highly praised and this event was reported by China Daily, CCTV, BTV and many other major media in China. 

In 2008, Ms. Feng Jiao from the company was appointed only commissioner for international exhibition organization by the organizing committee of Olympic Fine Arts 2008. Under her organization, 177 artists from 50 countries attended Olympic Fine Arts 2008 with their art works. Meanwhile, to commemorate the 2008 Olympic Games, she also worked with 27 well-known artists from China and other countries to make a series of prints with the Olympic logo under the authorization of the International Olympic Committee.

For many years, the Italian embassy in China has shown no hesitation in supporting Italy-China Cooperation Culture Development Company. Some art works of the company have been put on long-term show at the Cultural Section of the Italian embassy.

For further press information contact:

Jane Ji, Director PR China, Kempinski Hotels
Liangmaqiao Road 50, 100125 Beijing, China
Tel: +86 10 8454 3788-111 
Fax: +86 10 8454 3766
jane.ji@kempinski.com
www.kempinski.com/press

Caterina Feng, Company Representative, Italy-China Cooperation Culture Development Company
Chaoyang Gongyuan Road 9, 100025 Beijing, China
Tel: +86 10 6420 8984
Fax: +86 10 6420 8984
Caterinafeng@gmail.com
www.artdataweb.com