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PR Newswire Partners With Les Echos to Deliver Transparency Solutions to French Issuers

2006-12-14 16:04 1508

- Partnership Will Combine Dissemination in France and Across the EU, to

Provide a Transparency Obligations Directive Compliant Solution

LONDON, Dec. 14 /Xinhua-PRNewswire/ -- PR Newswire, the world’s leading

disclosure and corporate news distribution service and Les Echos, the leading

French financial newspaper and website ( http://www.Lesechos.fr ) today

announced a partnership that will provide listed companies in France with a

disclosure service that is compliant with the Transparency Obligations

Directive, due to be implemented in January 2007.

(Photo: http://www.prnasia.com/sa/200612141600.jpg )

"In light of the new EU regulations, listed companies in France will be

re-assessing both their disclosure obligations and how to fulfil them,"

according to Lisa Ashworth, CEO, PR Newswire Europe. "This partnership with

Les Echos and Lesechos.fr will provide French clients with access to EU wide

dissemination through Les Echos’ Entreprises integrated platform. This

further strengthens PR Newswire’s global position as the market leader in

the investor relations and media communications industry."

By combining the expertise of both PR Newswire’s global communications

services with Les Echos’ French network and client base, French companies

will now be able to ensure their compliance with new European regulation.

Ashworth is focused on the customer opportunity this partnership will

bring. "The combination of PR Newswire’s experience as the leading global

regulatory and general news distributor, allied with Les Echos’ position as

the primary provider of existing, newspaper advertisement-based obligations,

will result in the most comprehensive and effective disclosure and new

distribution solutions for customers in the region."

Philippe Jannet, Managing Director of Electronic publishing for Les Echos

says, "Les Echos is delighted to have this arrangement with PR Newswire,

which will give French issuers compliance with transparency regulations in

Europe."

As the only corporate news distributor on the Committee of European

Securities Regulators (CESR) Consultative Working Group on the Transparency

Obligations Directive (TOD), PR Newswire has played a critical role in

shaping the European Union’s forthcoming Directive, scheduled to go into

effect in January 2007.

TOD is part of a series of measures passed by the European Commission

designed to establish a level playing field in the European financial

services markets. Specifically, TOD is focused on ensuring that issuers meet

certain minimum standards of disclosure when disseminating price-sensitive

news and information. Paramount to this mandate is that information be

disseminated throughout the European Union in a manner that supports

simultaneous delivery, thereby providing institutional and retail investors,

the media and the general public equal access to material news the moment it

is announced.

Mark Hynes, PR Newswire’s Managing Director of Global Investor

Relations Services, said, "When the European Union first proposed the

Transparency Directive, PR Newswire took the initiative to counsel those

involved in drafting the legislation on the importance of promoting

widespread disclosure. Today, as the European Union prepares for the TOD, PR

Newswire has again assumed a leadership position by offering a means for

companies throughout the EU to disseminate information on both a local and

wide scale basis."

This partnership is at the forefront of numerous announcements PR

Newswire will be making in the forthcoming months, to ensure customers

compliancy with the new EU directives.

About PR Newswire

Now in its 52nd year, PR Newswire ( http://www.prnewswire.com and

http://www.prnewswire.co.uk ) provides electronic distribution, targeting,

measurement and broadcast services on behalf of some 40,000 corporate,

government, association, trade, non-profit, and other customers worldwide.

Using PR Newswire, these organisations reach a variety of critical audiences

including the news media, the investment community, government decision-

makers, and the general public with their up-to-the-minute, full-text news

developments.

Established in 1954, PR Newswire has offices in 11 countries and

routinely sends its customers’ news to outlets in 135 countries and in more

than 40 languages. Utilising the latest in communications technology, PR

Newswire content is considered a mainstay among news reporters, investors

and individuals who seek breaking news from the source. PR Newswire is a

subsidiary of United Business Media plc of London.

For full information on PR Newswire products and services email

marketing@prnewswire.co.uk or go to http://www.prnewswire.co.uk .

About LES ECHOS

Founded in 1908, the French daily newspaper Les Echos is the paper of

reference for business leaders.

Les Echos has a circulation of 140,313 (OJD 2005) and is read by 579,000

business leaders and decision-makers (IPSOS FCA 2006). The editorial staff

is made up of 180 journalists (with 10 foreign correspondents) and

approximately 40 regional correspondents.

Created in 1996, Lesechos.fr is the leading French business and

financial web site. It provides all the up-to-date financial news and

related data,

including the markets and business information. Lesechos.fr was the first

information website in Europe, exploring a hybrid model (free content paid

by advertising and content reserved to website subscribers). Today

Lesechos.fr

have more than 25,000 subscribers, more than 1,2 million unique

visitors/month and is one of the rare information website to be profitable.

http://www.lesechos.fr

Source: PR Newswire Europe; Les Echos
Keywords: Advertising
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