SINGAPORE, Jan. 28, 2015 /PRNewswire/ -- Appier, the cross-screen marketing technology company, today published its latest Cross-Screen User Behavior Research Report, providing insights into how users interact with PCs, smartphones and tablets, and their engagement across different devices. This report is based on the data from Appier campaigns run in 8 markets[1] in the second half of 2014.
The following are key findings for Southeast Asian markets, including Indonesia, Malaysia, Singapore, and Vietnam:
"This report demonstrates the complexity of user behaviors across multiple devices. Without intelligent data analysis, it's difficult for marketers to predict their target audiences' user behaviors in this multi-screen era. At Appier, we leverage the power of Artificial Intelligence and big data to provide consumer insights for marketers to develop their customized marketing campaigns," said Chih-Han Yu, Appier co-founder and CEO.
About Appier
Founded in 2012, Appier is a technology company offering next generation cross-screen marketing solutions to advertisers across the globe. Headquartered in Taipei, with offices in San Francisco, Singapore, Tokyo and Sydney, Appier is passionate about making advertisement the preferred content that connects businesses and users. To download Appier's complete research report, please visit blog.appier.com/category/report/ . For more information about Appier please visit http://www.appier.com.
Media Contact:
Stephanie Yang
stephanieyang@appier.com
Note:
1. Markets include Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
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