Media monitoring tools are the magnifying glass for today's communications professional. By studying the media landscape, you'll be able to assess your current performance, identify opportunities for improvement and engage in timely interaction so that you can stay ahead of the curve - and your competition.
PR Newswire Media Monitoring is a comprehensive 24/7 media monitoring and analysis dashboard that allows you to track conversations across online and social media in China. It monitors what’s being said about your organization, brand, industry and/or competitors. You can also create custom PDF reports in one-click and share with other users. Leverage actionable intelligence to make more informed decisions and increase the effectiveness of your communications with China Media Monitoring.
PR Newswire’s Print Media Clipping Services track over 900 key newspapers, magazines and key news portals throughout China. Upon request, PR Newswire can track media pick-up on a per release basis or monitor all media coverage for a contracted period of time.
PR Newswire’s platform enables you to pinpoint important contacts and audiences for your campaigns, share your messages through the industry's largest distribution network, and monitor and report on the effectiveness of your communication efforts.
PR Newswire’s ProfNet service connects journalists with experts, allowing reporters to use those experts’ opinions as quotations in their own stories, promoting the clients’ organization. The client can review requests from journalists with detailed topic and contact information, as well as choose to respond when there’s a fit. Weekly, the ProfNet service delivers queries from 800 to 1,000 to 14,000 information officers from 7,000 organizations in North America and Europe. The Chinese ProfNet service was launched in early 2007.