HARBIN, China, July 3, 2014 /PRNewswire/ -- From 1 July to 31 August, 2014, Wanda Hotels and Resorts presents the "Twin Pearls in the Ice Capital Harbin" promotional campaign. This destination promotion will utilize the resources of two Wanda hotels -- Sofitel Wanda Harbin and Wanda Realm Harbin, to promote summer trips to Harbin by offering multiple benefits to the guests.
The "Twin Pearls in the Ice Capital Harbin" campaign will last for two months. Guests can stay at either Wanda Realm Harbin or Sofitel Wanda Harbin, and enjoy a 50% discount on dining at the counterpart hotel along with a free breakfast when staying at either hotel during the winter. The promotion also features the "Pearl Feast", through which the chefs of both hotels jointly present their featured buffet dinners. In addition, members of Accor Le Club or Wanda Club can enjoy their exclusive member rights at both hotels.
The innovative "Twin Pearls in the Ice Capital Harbin" campaign also leverages social media platforms to increase exposure. At the Haxi Wanda Plaza, a 3D "Twin Pearls" themed collage is lively presented and attracted many citizen. By taking a photo with the collage and posting the photo through social media channels, guests can receive a 20% discount for the buffets at either Wanda Realm Harbin or Sofitel Wanda Harbin.
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About Wanda Realm Hotels and Resorts
Wanda Realm features five-star hotels. Since 2012, 13 Wanda Hotels and Resorts have opened for business in prominent cities including Harbin, Wuhan, Nanchang, Yinchuan, Nanjing, and Beijing.
About Wanda Hotels and Resorts
Established in 2012, Wanda Hotels and Resorts Management Co., Ltd. is a comprehensive management company that integrates hotel owners, hotel operations, and extensive marketing campaigns. Three hotels are listed under the group, including the five-star hotel brand, Wanda Realm; the super five-star hotel brand, Wanda Vista; and the supreme luxury hotel brand, Wanda Reign. By the end of 2014, Wanda will have 71 high-end hotels in China, including 37 hotels and resorts under the management of more than a dozen international hotel brands, and 34 self-owned, internationally branded hotels. In the next three years, Wanda Hotels and Resorts will own and manage over 100 hotels around the world, including the Wanda Vista London Hotel. The hotel group's loyalty program, "Wanda Club," is also under the unified management of the company. For more information, please visit www.wandahotels.com.
